Google Mobile-First Indexing

Recently, Google announced the "Mobile-First Index " strategy to manage site ratings on search engine pages. Well, don't be a shock, it was pretty obvious. As the number of smartphone users increases, mobile phone searches also increase. If searches are maintained on mobile phones, what is the need to index Web sites from desktop versions?

Therefore, Google has published a blog in its central blog for webmasters about the introduction of Mobile-First Index. But it's still unclear when mobile indexing will start. The experiments are reported to continue and in a few months this strategy will be launched.

On this news, experts mentioned that this concept of mobile indexing would first have a big impact on the rankings of search engines of a website. Well, it's very difficult to comment on that because the strategy is not yet being launched. But it's pretty safe that mobile device users will experience good things and features in mobile searches. To understand the concept of the Mobile-first index, let's look at the brief description.

Key Elements of the Move, Some of the most important points relevant to mobile-first indexing are as follows & Important for Digital Marketing:

1. When you have faster loading pages, it is going to help your website perform better for both desktop and mobile.
2. Google is now rolling out mobile-indexing in a broader way. According to the search engine, it is different from its mobile-friendly evaluation of websites.
3. Mobile optimization is not the only ranking factor. There are other factors too that will affect your website’s rankings.
4. If you have mobile-friendly content, it is going to improve your site’s performance in mobile search results.

Google’s Advice for Mobile-First Indexing

1. Serve structured mark-up for desktop and mobile versions of your site.
2. Avoid adding large amounts of mark-up to a mobile site that isn’t relevant to the specific information content of each document.
3. Utilise the txt testing tool to confirm that your mobile version is accessible to Googlebot.
4. If you have only verified your desktop version in Search Console, then you must add and verify your mobile version, too.
5. If you only have a desktop site, they will continue to index it normally, even if they’re using a mobile user agent to view your site.
6. If your mobile site has thinner content than the desktop version, then think about updating your mobile site so that its core content is the same as desktop.
7. Make sure that page title tags and meta descriptions are the same across both versions of your site.