Role: Digital Marketing Intern (Media Buyer) 

Core Achievement: 600% ROI via Funnel Optimization & Meta Ads 

STRATEGY USED BELOW INLUDES MY 3D [DISCOVER, DEVELOP & DISPENSE] STRATEGY.

01. THE DISCOVERY (Identifying the Conversion Leaks)

The Challenge: Memshopafrica had a functioning WordPress site, but it lacked the "Social Proof" and "Trust Infrastructure" needed to convert cold traffic into paying customers.

• The Audit: Noticed the site was missing testimonials and had a high bounce rate.

• The Strategy: I decided to optimize the landing page first to ensure that every Naira spent on ads had a higher chance of returning as profit.

02. THE DEVELOPMENT (System Optimization)

The Infrastructure: Improving the destination before launching the traffic.

• WordPress Engineering: Manually edited the site to integrate customer testimonials and trust signals.

• Funnel Design: Built a custom conversion funnel designed to move users from a Meta Ad directly to a high-conversion checkout experience.

• Creative Direction: Developed ad creatives focused on high-intent buyers rather than just "likes" or "engagement."

03. THE DISPENSE (Precision Media Buying)

The Execution: Testing the system with a lean budget.

• Ad Spend: ₦20,000

• Campaign Type: Meta Conversion Ads (Sales Objective).

• The Result: Generated 3 high-value conversions.

• The Revenue: ₦120,000+ in total sales, resulting in a 6x Return on Ad Spend ($ROAS$).

THE IMPACT (Key Performance Metrics)

• Profitability: Proved that a small, optimized budget can outperform large, unmanaged spends.

• Technical Versatility: Demonstrated the ability to manage both the "Front-end" (Ads) and "Back-end" (WordPress/Funnel) of a marketing system.

• Data-Driven Success: Successfully scaled the brand's revenue during the internship period.