At Pure Earth Foundation, we are dedicated to protect our planet through action, advocacy, and community-driven solutions with a mission to safeguard natural ecosystems, promote sustainable living, and empower people to become stewards of the environment. We work at the intersection of conservation, climate action, and community development.  From restoring degraded landscapes and promoting biodiversity to advancing environmental education and sustainable practices, our initiatives are designed to create long-term, measurable impact.

At the heart of PEF,  our Founders, Dr. K Jayachandra scientific consultant, Sri. K K Pappan, former ISRO scientist and Sri. M.V. Krishna Rao IPS(Rtd), former DGP of AP, whose vision, determination, and deep-rooted passion for environmental protection laid the foundation. 

Their leadership continues to inspire everyone involved with the organization. The strength of our NGO does not rest on few alone—it is amplified by the dedication of our core team and committed members, Dr. V N Rayudu former Director(training), PCB of Tamilnadu, Sri M R Naidu former SBI officer, Sri P Uday Sankar former DFO of AP Forest, Sri A Bhaskar former Joint Director, SSLR Telangana and, S V Nageswara Rao former DRO Vijayawada who bring their diverse expertise, creativity, and drive to every project.  From environmental specialists to volunteers, each member contributes invaluable energy and skill.

We believe meaningful change happens when science, innovation, and community engagement come together. Through partnerships with local stakeholders, institutions, and global networks, we strive to create solutions that are practical, inclusive, and scalable. Whether you're an individual passionate about sustainability, a professional looking to collaborate, or an organization seeking to support environmental progress, we welcome you to connect with us.  Together, we can build a healthier, more resilient planet for future generations.

Executive Committee of Pure Earth Foundation

Major Activities

Environmental Studies                         Natural Resources management       Agriculture & Forestry

Space & Earth Sciences                              Pollution study & control             Education & Research

Geo-spatial technologies Urban & Rural development       Public health & Safety

Civil & Transportation           Energy & Infrastructure             Soil Studies & mining

• Conduct of  Awareness programs to  Rural areas (Schools) on Environment and Pure Earth. 

• Organising of Bi-Annual National level Conferences for encouraging youngsters(students) to take up research and innovative ways to safe and protect the earth's  environment.

• Taking up of scientific studies based on geo-spatial technologies & Preparation of scientific inputs for planning, decision making towards sustainable development. 

• Assisting farmers and land owners in planting their vacant lands by local species using Technical knowledge of the Foresters of the group.

• Adopting any government owned waste lands to rise a model  plantations  

• Awareness through media (Radio/TV) programs on importance of a Pure earth for survival of bio life.

• Take up Pilot works on local waste management, Cleaning of public places and water bodies, Geo-tagging/mapping of public toilets, Community assets.

• Advice to Govt. departments on preparation of Scientific & Technical reports towards Project DPRs, RFP documentation, Quality check standards etc.

• Offers academic guidance for  internships  and project works of students studying graduation, PG and research. 

• Education to Students by organizing seminars /Guest lectures to sensitize the student groups etc.

Awareness & Education 

PEF has initiated Earth Education Programs to School children by delivering free lectures on the significance of Earth & Environment. The program is initiated with a topic of “One Earth for Life” to school children. 

Several graduate and post graduate students were joined as Earth education Volunteers through whom the education programs will be extended across country. The program will cover the following topics through periodical schedules.

Topics: One earth for life, Natural resources & Sustainable use, Plastic Threat to green cover & animals, Urban farming, Wetland ecosystems, Conservation of resources, Traditional Practices of agriculture, Coexist with wildlife, Pollution impact, Green Energy, Space technologies etc.

Mapping of RoFR land claims 

Mapping of RoFR ineligible claims for Tribal Welfare Department of Telangana State:

This project work was executed during Aug 2020 to Feb 2021 as part of  an MoU with the Tribal Welfare Department of Telangana State. The major components of work includes the training of field staff appointed by the department to take up GPS based survey of land parcels claimed by the applicants, download of GPS track and way point data, polygon mapping in GIS software (QGIS/ArcGIS) with desired attributes (physical extent etc) and producing individual claimant wise and village wise shape/kml outputs. 

As part of the project, a total of 25,249 ineligible claims under 13 tribal districts of the State was mapped and the departmental staff of TWD was trained  by PEF to continue the project by its own resources.

PEF Green Scholarships

Geo-tag  based Green cover linked scholarships to students for Plantation and Protection of tree saplings with 100% surviving.

Green Scholarships by PEF is an extension to the Govt’s  green development projects such as Haritha Haram in Telangana and Vanam Manam in AP states.  The plantation  was taken up in a massive way under these projects but the survival rate is very low. This due to the fact that neither Govt. nor people who have planted will take responsibility to water  & protect these plants.  Exactly understanding the requisite, PEF  finds a way to address the issue by introducing Green Scholarships  to youth.

Students studying high schools, Diploma, Engineering/Degree colleges and unemployed youth can plant 5-10 plants per student to earn Rs.500-1000/- until 3-4 years period. The activity can be taken up in their own lands,  School/college premises, Govt. lands or in Forest lands. CSR funds Donations, PEF Projects fund etc will be utilised for this purpose.

PURE EARTH ENVIRONMENT CONFERENCES

As part of the foundation activities, The Pure Earth Environment Conference (PEEC) was first initiated by PEF in the year 2019 to encourage the younger generation towards constructive research and innovation in the scientific and technological aspects of any/all activity concerned with sustainable development and environmental conservation. PEEC encourages paper presentations exclusively from students and scholars, and initiates a much-needed discussion on earth and its environment. This conference is organized bi-annually on fixed days i.e. the 4th Saturday of April and November months every year. PEEC’s aim is to encourage a serious dialogue on protecting the earth’s environment and the growing need to preserve our natural resources, which is an urgent issue of our times towards future life on earth.

The first ever Pure Earth Environment Conference, 2019(Nov) with the focal theme on ‘Green Environment and Clean Energy’ was organized in November 2019 at NIMSME campus, Hyderabad and organized 10 National Conferences till date  either in physical or virtual modes. Research papers from students representing various educational institutions will be presented in the conference. The papers presented in different technical sessions will be adjudged by the jury of each session and over all best papers will be  awarded with cash prizes and mementos along with the certificates. 

Click here for full details of all Conferences