GOLF le FLEUR* is a vibrant fashion brand founded by Tyler, The Creator, emerging from his desire to create a more sophisticated and elevated aesthetic compared to his previous line, Golf Wang. The brand was officially introduced during a 2016 fashion show for Golf Wang, where Tyler showcased a collaboration with Converse, reimagining the iconic One Star sneaker. This partnership marked the beginning of GOLF le FLEUR*, which quickly gained popularity with its unique blend of playful designs and high-quality craftsmanship.
The brand's first major release coincided with Tyler's acclaimed album "Flower Boy" in 2017, further solidifying its identity in the fashion world. Over the years, GOLF le FLEUR* has evolved into a standalone luxury label, expanding its offerings to include apparel, accessories, and fragrances. With collaborations that reflect Tyler's artistic vision and personal growth, GOLF le FLEUR* continues to attract a diverse audience, merging streetwear roots with high-fashion sensibilities. Today, it stands as a testament to Tyler's creative journey and his commitment to self-expression through fashion.
THE FOOTWEAR
The footwear collection is characterized by vibrant colorways and unique patterns, often featuring floral motifs that reflect Tyler's artistic vision. Each shoe is crafted with quality materials, ensuring both style and comfort. From high-tops to low-tops, GOLF le FLEUR* sneakers have become iconic pieces that embody the spirit of self-expression.
THE EYEWEAR
GOLF le FLEUR* eyewear stands out with its bold frames and vibrant colors, merging functionality with high-fashion flair. Each pair is meticulously crafted to offer both style and comfort, reflecting Tyler's commitment to quality. The eyewear collection invites wearers to embrace their unique aesthetic while enhancing their overall look with playful sophistication.
THE FRAGRANCE
The introduction of fragrances, such as the unisex "French Waltz," marks GOLF le FLEUR*'s foray into the world of luxury scents. This fragrance captures the essence of leisurely summer days, blending sweet and floral notes that evoke a sense of nostalgia and warmth. The packaging and marketing reflect the brand's artistic vision, emphasizing an experience that transcends traditional gender norms in fragrance.
Through these diverse offerings, GOLF le FLEUR* continues to redefine contemporary fashion, inviting fans to explore their creativity and express their individuality in every aspect of their lives.