ABISHEK SHENOY
DIGITAL MARKETING SPECIALIST
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WORK
WORK
Leveraged match types, keyword negation, landing page optimization and campaign restructuring to drive a 75% improvement in RoAS with significant reductions in CPC.
Brand: Allen Solly | Apparel
Improved Meta catalog ad conversion by 80% by identifying bestselling products and leveraging ad overlays, driving RoAS improvements as well.
Brand: Allen Solly | Apparel
Overhauled a product feed of over 35,000 SKUs across 50 categories to improve RoAS by 30% and enhance conversion, while lowering CPA.
Brand: Allen Solly | Apparel
Unlocked 18% sales for over 60 car dealerships through hyperlocal digital marketing campaigns on Google Ads and Meta Ads.
Brand: Maruti Suzuki, NEXA | Automotive
Led Allen Solly's 'Every Day is Friday' brand campaign to drive a 14% improvement in top-of-mind awareness, and over 230 million impressions.
Brand: Allen Solly | Apparel
Go through a detailed repository of banners, videos, images, creatives and other ad assets I've worked on during my career.
DOWNLOAD MY RESUME
DOWNLOAD MY RESUME
ABOUT
ABOUT
I'm a passionate marketer who thrives at the intersection of creativity, data, consumer behavior, and technology. I love bringing brands to life through innovative marketing campaigns that are captivating, meaningful and drive action!
I'm able to leverage my experience in sales, brand marketing and digital marketing to understand business goals and distill them into result-oriented marketing efforts, built on strong foundations of data and branding.
EXPERTISE
EXPERTISE
Expertise: Performance Marketing, Growth Marketing, Brand Marketing, Creative Strategy & Production, Media Buying, Marketing Analytics, Market Research, Account Management
Technical Skills: Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, AppsFlyer, CleverTap, Google Analytics, Adobe Analytics, Photoshop, Canva, MS Office, Google Tag Manager, Google Looker Studio
Channel Expertise: Paid Search, Paid Social, Shopping, Affiliates, Influencers, SEO, Programmatic, Display & Video, Audio, CTV, Linear TV, Events
CONTACT
CONTACT
Interested in collaborating?Â
Interested in collaborating?Â
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