Study Notes Module I to  IV

Important Questions

Syllabus Analysis

Module I

Digital Marketing

Digital Marketing for Businesses

Digital Marketing Trends

Module II

Social Media Marketing

Different Social Media Platforms

Module III

Search Engine Optimization (SEO)

Key Elements of a Successful On-Page Optimization

Keywords for an SEO campaign.

SEM (Search Engine Marketing)

Similarities and Differences between SEO and SEM

Module IV

E-Mail Marketing

Inbound E-mail marketing & Outbound E-mail marketing

E-Mail Marketing Campaign