Puma’s generic strategy for competitive advantage emphasizes making the company and its products different from the competition, based on Michael E. Porter’s model for generic competitive strategies. On the other hand, the company’s intensive growth strategies focus on gaining a larger share of the international sports shoes, apparel, and equipment market, based on Igor Ansoff’s Matrix for growth strategies. In this case, Puma uses its generic strategy and growth strategies in directly competing against such companies as Nike, Adidas, ASICS, and Under Armour. Given the global market’s dynamics, these firms need competitive advantages that strengthen the attractiveness of their sporting goods among target customers. Through an appropriate generic strategy, Puma uses its competitive advantages to support the corporation’s intensive growth strategies. This condition makes the sporting goods business competitive, continuing in its growth and organizational development with the competitive position as one of the biggest players in the industry.

Puma uses its generic strategy and growth strategies in directly competing against such companies as Nike, Adidas, ASICS, and Under Armour. Given the global market’s dynamics, these firms need competitive advantages that strengthen the attractiveness of their sporting goods among target customers. Through an appropriate generic strategy, Puma uses its competitive advantages to support the corporation’s intensive growth strategies. This condition makes the sporting goods business competitive, continuing in its growth and organizational development with the competitive position as one of the biggest players in the industry.

Puma uses its competitive advantages to support the corporation’s intensive growth strategies. This condition makes the sporting goods business competitive, continuing in its growth and organizational development with the competitive position as one of the biggest players in the industry.