Providing Consistency and Flexibility to Indeed's Employer Site

Project Overview: The Enterprise Platform team at Indeed strives to connect the various teams and Employer-product areas across the company so that they can create consistent experiences for these teams and their users. As a UX designer assigned to Enterprise Platform, I applied insights from stakeholder interviews, secondary user research, and UX audits to create a page header feature on the Employer site that improved navigation for recruiters & hiring managers as well as gave cohesion and flexibility to Employer product teams.

Goal (objective): Exploratory research to understand issues users had with navigating the Employer site and the challenges faced by Employer-product teams in order to find a solution that aligned the needs of the teams and their users.

Team: As a UX designer on the Enterprise Platform team, I worked directly with three designers, one researcher and one developer.

Duration: June - Sept. 2022

Methods: UX audit, secondary research, interview script, stakeholder interviews, affinity mapping

Role: 

• Conducted a UX audit to identify what issues were affecting the Employer site’s usability as well as gain familiarity with the site’s features and functionality.

• Referred to past benchmarking studies to understand what issues users were experiencing on the Employer site.

• Conducted stakeholder interviews to understand what solutions Employer teams were considering to address users’ needs and pain points while also understanding the challenges these teams faced in implementing those solutions.

• Synthesized research findings to uncover key insights that led to a more clearly defined problem space. 

Key Insights:

• Users were unaware of the many of the features and functionality within the Employer site.

• Users found it difficult to find features that would enable them to complete certain tasks

• The placement of some features within the site was not readily obvious to users, which led them to experience navigation issues. 

End result:

• Created a page header feature that was placed at the top of the Employer site, reduced task times in half for end users, and gave cohesion and flexibility for Employer-product teams.

Reflections:

• I would like to have interviewed more Employer teams so that I could gain more exposure to different solutions these teams were brainstorming and potentially uncover more issues users had with navigating the Employer site.

• I would also have conducted usability tests on the page header feature prior to handing it off to developers so that I can modify it based on user feedback.