Abdullah Ibrahim

Hi, I'm Abdullah Ibrahim, an Egyptian Data analyst with a cybersecurity foundation, ensuring privacy, integrity and security. Delivered insights driving +20% sales growth in B2B e-commerce, identified 67% detractor source, and boosted social media engagement by 15%. Expert in KPIs, marketing intelligence, and BI dashboards.

My Projects

Customer Satisfaction & Loyalty Analysis:

Identified group B outperformed Group A in purchases by 20%, yet 67% of detractors came from Group B. No link was found between support contact or NPS and loyalty. I recommended targeting Group B, focusing on key cities, and improving satisfaction drivers like: brand reputation, delivery speed and ease of use.

Dashboard

Social Media Analysis:

Conducted a social media performance analysis, with YouTube leading through live streams. Product promotion drove the highest engagement, and sponsored posts performed 3% better, with an overall engagement rate of 15%. recommended platform-specific content strategies and optimal posting times for peak results.

Dashboard

E-Commerce Analysis:

Concluded that the B2B commerce sector struggles with low sales, profitability, and customer acquisition, recommending enhanced support, product expansion, targeted marketing, CRM adoption, and customer profiling to boost growth.

Blog

Dashboard

Bellabeat Case Study Analysis:

Diagnosed low engagement, reduced activity, and limited sleep tracking among Fit-bit users. Recommended incentives, social challenges, and enhanced sleep features to position Bellabeat as a leading women’s health tech brand globally.

Blog

Dashboard