ABDELRAHMAN MOHAMED FAYED

Work Histroy

Area Retail Manager AT saadeddin pastry

• Leading and supporting store managers to deliver outstanding customer experience and operational consistency.

• Ensuring top-quality product presentation, freshness standards, and strict adherence to food safety procedures (HACCP).

• Driving sales growth through strategic promotions, upselling techniques, and effective in-store execution.

• Monitoring inventory accuracy, reducing wastage, and improving cost control across the area.

• Overseeing staffing needs, training programs, and performance management to build strong and motivated teams.

• Analyzing store KPIs to identify opportunities, solve operational issues, and improve overall performance.

• Ensuring brand standards, visual guidelines, and service expectations are consistently met in every location.

Area Visual Merchandiser Coordinator AT Saadeddin Pastries 

• Monitored competitor activities and industry trends, adapting strategies to maintain competitive advantage and market relevance.

•  Collaborated with the marketing team to create cohesive in-store and online visual campaigns, enhancing the omnichannel shopping experience. 

• Streamlined visual merchandising processes, reducing setup times and minimizing disruption to store operations.

• Developed and implemented visual merchandising strategies across multiple stores to enhance brand consistency and increase sales. 

• Oversaw the dismantling and proper storage of outdated displays, maximizing reuse of materials and reducing waste. 

• Built strong relationships with store teams and management, ensuring smooth collaboration and support for visual initiatives.

Area Retail Manager AT Ralph Lauren - Polo 

• Monitored and responded to competitor activity to stay ahead of marketplace trends. 

• Recruited and hired top talent across multiple functions. Led, trained and coached employees to consistently meet and exceed target KPIs.

•  Managed budget allocation for each location, ensuring expenditure aligned with financial targets and business objectives.

•  Coordinated staff training programmed to enhance skill sets and promote career development among employees.

• Acted as a key point of contact for all operational issues within the area, resolving problems quickly and efficiently.

• Managed inventory levels across all sites, optimizing stock control to meet customer demand without overstocking. Analyzed market trends to identify opportunities for business growth and competitive advantage. 

Store Manager At Ralph Lauren - Polo 

• Fostered a culture of excellence, inspiring staff to exceed customer expectations and achieve sales objectives.

• Monitored competitor activity, adapting strategies to maintain a competitive edge in the market.

•  Managed day-to-day store operations, including stock levels, staff rota's, and customer service standards.

• Handled customer complaints, offering resolutions that maintained satisfaction and loyalty. 

• Oversaw inventory management, reducing stock loss through effective control measures. Led a team of 20 staff, providing training, performance feedback, and personal development support. 

Visual Merchandiser Specialist at Nile Projects Fashion Retail 

• Conducted workshops for retail partners on innovative visual merchandising techniques. 

• Adhered to budget constraints while sourcing props and materials for visual merchandising projects.

• Collaborated with retail teams to align visual merchandising with marketing strategies and promotions.

• Tailored visual merchandising techniques to cater to local demographics and store formats. 

• Oversaw the setup and dismantling of promotional events and displays, managing timelines efficiently. 

Store Supervisor at Burberry 

• Utilized exceptional customer service skills to create welcoming atmosphere for visitors. 

• Supervised sales assistants in merchandising goods, processing payments and resolving product-related issues to maintain store shopping standards. 

• Assisted with visual merchandising and provided productive feedback. 

• Maximized sales opportunities by communicating new shop and online promotions clearly to staff and customers. 

Senior Salesman at Hackett London 

• Identified and pursued cross-selling and up-selling opportunities to maximize revenue from existing customers.

• Collaborated with the marketing department to develop effective promotional materials and sales campaigns.

• Streamlined sales processes by implementing new technologies and methodologies, reducing time and costs.

• Established performance metrics and benchmarks for the sales team, driving accountability and excellence. 

Salesman AT LC Waikiki

• Exceeded quarterly sales targets by 25% through strategic upselling and cross-selling techniques.

•  Implemented a CRM system that improved lead tracking and increased conversion rates by 15%. 

• Shared comprehensive brand and product knowledge to maximize.

•  Maintained productive relationships with existing customers through exceptional follow-up after sales.