When you interact with someone else's posts (or vice versa), it signals interest to the algorithm, pushing more of their content into your feed over time. Here's the breakdown:
Likes and Reactions: These are basic indicators of interest. If you often react to a friend's posts, the algorithm interprets this as a positive signal and increases the chances of showing you more from them. Posts with higher overall reactions also rank better in general.
Comments: Deeper engagement like commenting (especially longer or more frequent ones) weighs more heavily. It shows the content is valuable and sparks conversation, so the system predicts you'll want to see similar posts from that person.
Shares: Sharing someone's post amplifies its reach and tells the algorithm the content is worth spreading. Your sharing history with that person's content can lead to more of their posts appearing in your feed.
Other Interactions: Things like replying to their stories, sending DMs, or even just spending time viewing their content contribute to predictions. For friends or specific people, frequent back-and-forth (public or private) strengthens the "connection" signal, making their posts more prominent in your "connected" feed section.
Follows and Relationships: Content from friends or followed accounts is inherently prioritized. If interactions build up, it can shift from occasional to regular visibility.
Post 3–5 times per week minimum. Don’t wait until you have the “perfect” photo or video. Consistency trains the algorithms and keeps your art in front of people.
On Facebook, Instagram, and YouTube, short clips (15–45 seconds) of you painting, setting up, or even just showing your finished piece get far more reach than static posts. Add captions—most people scroll with sound off.
Stories disappear after 24 hours, but they create daily visibility. Reels and YouTube Shorts are pushed harder by the algorithm than regular posts. Repurpose one short video into multiple formats with a tap.
People don’t just buy art—they buy a connection with the artist. Show your face. Talk about your process. Share the “why” behind a piece. A 10-second selfie intro makes your posts more memorable.
Google indexes YouTube videos. Title your videos with keyword phrases like “Northwest Arkansas Watercolor Artist” or “Handmade Jewelry Gift Ideas.” These phrases can get you discovered when people search.
Hashtags are like little doorways. On Instagram and YouTube, use 10–15 relevant hashtags (#NWAArt, #HandmadeJewelry, #ArkansasArtist, #GiftIdeas). On Facebook, 2–3 is enough. They help people outside your circle discover your work.
The algorithm cares most about COMMENTS, QUESTIONS, and SHARES. Likes are nice, but they don’t move the needle nearly as much. Ask questions in your captions, encourage people to tag a friend, and remind followers to share.
Always link across platforms. Example: a Facebook post should link to your YouTube channel, your Instagram reel should send people to your Google Site, etc. Every link is a doorway to more of your art.
Aim for morning (7–9am), lunch (11:30–1), and evening (7–9pm). That’s when people are scrolling. Use Meta Business Suite to schedule posts so you don’t have to think about it every day.
Not every post should be “Buy my art.” Share personal touches—coffee moments, pets in the studio, a funny mistake, or community events. This makes people feel part of your story, not just your sales pitch.
All of these tips—hashtags, engagement, video, cross-promotion—absolutely work. They’ll bring you more visibility and more chances to sell your art by the end of the year.
But here’s the truth: doing this alone, you’re just one artist shouting into the wind. Inside the ABC Dome, your posts don’t just stand alone—they’re part of a connected web of artists, musicians, and small businesses. That collective push multiplies your visibility, your clicks, and your sales.
👉 Without the Dome, these tips help. With the Dome, they transform your reach.
Video Tutorial for using Meta to handle Facebook and Instagram Posts: 17 minute video by Shopify. We use all the top teaching sites so you get the best of what is available on the Web.