Privacy Policy — ABC letter Tracing 123
Updated: 31 October 2026
Farrukh Malik operates ABC letter Tracing 123, a collection of early-learning games and tracing activities for families and young learners.
Information kept on your device
The app stores drawing and tracing progress, sound settings and the optional analytics choice on your device. These drawings and tracing strokes are not uploaded by the app. Device backups may include local app data. The app does not require an account or ask for a name, age, email address, microphone access, camera access, contacts or location permission.
Advertising
The app uses Google AdMob to display a banner above the play area. Ad requests are marked as child-directed, use Google's General content rating and request non-personalized ads. These settings do not mean that no information is processed. Google's advertising SDK may process an IP address and approximate location derived from it, app- or developer-scoped identifiers, advertisements shown and interactions with them, and crash or performance information. This information supports contextual ad delivery, reporting, security and fraud prevention. The app does not request Apple's App Tracking Transparency permission or use IDFA for tracking.
Optional learning analytics
Firebase Analytics collection starts disabled. A parent can enable or disable “Share learning activity” in the parent area. When enabled, the app sends events such as opening the game menu, choosing or starting a game, the first play interaction, completing an activity and leaving a game. Event details can include a game identifier, lesson page, round and time spent playing. Names, ages, drawings, tracing coordinates and recordings are not sent with these events.
Firebase Analytics may also process an app-instance identifier, app and operating-system information, device information and network information, including approximate location inferred from the connection. The app uses the Firebase Analytics library without IDFA support, disables Firebase IDFV collection, and denies advertising-storage, advertising-user-data and ad-personalization consent. Analytics is optional; the games work when it is disabled. Turning it off stops future analytics collection through this setting; it does not withdraw information already processed by Google.
Children and parent choices
The app includes activities suitable for young learners. Advertising requests use the child-directed settings described above. Links to websites, rating and the optional analytics setting are behind a parent gate. The app has no public profiles, chat, social feed, purchases or sharing of drawings with other users. A parent should supervise choices about optional analytics. The parent gate is a way to limit access to settings; it is not an age-verification service.
Service providers
Google processes advertising and analytics information under its applicable service terms and privacy policies:
Google Privacy Policy: https://policies.google.com/privacy
Google advertising information: https://policies.google.com/technologies/ads
Firebase privacy information: https://firebase.google.com/support/privacy
Google AdMob data disclosure: https://developers.google.com/admob/ios/privacy/data-disclosure
The current app does not use RevenueCat.
Retention and choices
Local progress remains on the device until removed through the app or by deleting the app, subject to any device backup. Google's retention and deletion rules apply to information processed by its services. You can disable optional learning analytics in the parent area at any time. Disabling learning analytics does not disable AdMob's processing required to serve the banner. For privacy questions or requests about information you have provided, contact killingeyes4u@gmail.com. Please do not send a child's name, drawings or other personal details unless necessary for your request.
Updates
Changes to this policy will be posted on this page with a revised date.
Contact
Farrukh Malik
killingeyes4u@gmail.com