Communications

Communications work and multimedia content I have created.

Stories of a Vet: Minnesota Veterinary History Museum Digital Exhibit

After spending a semester engaging with the object, archival and digital collections at the Minnesota Veterinary History Museum, I had the opportunity to co-curate a digital exhibit for the museum. "Stories of a Vet" uses StoryMaps software and oral history interviews to walk visitors through the lives and experiences of veterinary practitioners. Visit it here.

Land O'Lakes Dairy Case Cheese Campaign Proposal (Spring 2024)

To close out my Strategic Communication degree, I was asked to develop a dairy case cheese campaign for Land O'Lakes targeting GenZ consumers.

My team, Wind & Waves, conducted secondary and primary research on a national level to inform and craft an integrated marketing campaign centered around the stand-out tagline "find your perfect pair(ing)".

Wind & Waves Final Pitch.pdf

Land O' Lakes Campaign Book.pdf

The Bog Girls Podcast

Episode 1: "Bro Movies"

Why are men allowed to idolize characters from violent movies like Fight Club and American Psycho but women can’t do the same for movies like Gone Girl? Where’s the line between liking and idolizing these films— and what’s up with the mansplaining? In this episode, the Bog Girls talk about their favorite “bro movies”.

Song credits: Mopeds by Johnathon M. Horner (Beat Mekanik). Downloaded from the Free Music Archive. CC BY 4.0 Legal Code.

Released: October 11, 2023

This was my first experience working with Adobe Audition as a part of my Digital Content Production for Brand Communications class!

You can now listen to Episode 2: The Gas Station Obsession, produced and edited by Sophia Poole, fellow Bog Girl!

Check out more of her Sophia's work here.

Infographic: Thinking About A Tattoo?

Description: Tattoo anxieties are a normal part of the tattoo process. This infographic attempts to break down some of the main reasons a person may not have a tattoo (yet) and ease those anxieties.

The QR Code displayed on the infographic leads to a more in-depth blog post I published about choosing tattoo designs, finding artists and what the process of booking and going through a tattoo appointment looks like. This post is available on my site here.

Sources: Pew Research Center 2023, Statista 2021 & 2019, Byrdie 2023

Published: October 25, 2023

As a part of my Digital Content Production for Brand Communications class I was instructed to use Adobe's various visual softwares to create an infographic. I used a combination of Adobe Express and Illustrator to produce this!

Pop's Old Fashioned Video

Description: Some of my favorite memories involve my Great Grandpa Pop's Old Fashioneds at our family's annual weekend getaway, the "Slye Bash." Here's a bit about Pop, the Slyes, and his Brandy Old Fashioned recipe featuring Jero's Old Fashioned Mixer.

Published: September 27, 2023

This was my first experience working with Premiere Pro as a part of my Digital Content Production for Brand Communications class!

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