Crafting Strategic Marketing Materials

CCFL Annual Report

I managed the design and implementation of the Center on Children, Families, and the Law Annual Report, ensuring it effectively highlighted their stories and impact. I also developed the concept and copy for several social media posts, including the examples below, to drive engagement with the digital version of the report.

CCFL Annual Report.pdf

Social Media Caption: Our Tax Credit Alliance of Nebraska (TCAN) continues to expand financial stability and education across the state. Read more about our growing reach in the Annual Report.

Social Media Caption: Building Trauma-Capable Schools received an award from Women Investing in Nebraska to expand programming statewide. Learn more about this new training series in the Annual Report.

Social Media Caption: We bring training, support and resources statewide. Explore our impact in this year’s Annual Report.

Social Media Caption: Our Community Services Division is now the lead agency for the Nebraska Youth Homelessness System Improvement (YHSI) project. See how we’re increasing awareness and understanding of youth homelessness in the Annual Report

UNL Admissions Guide.pdf

Admission Guide

I contributed to creating content for marketing materials to inspire prospective students to pursue their education as a Husker. My focus is to promote the unique opportunities available to specific student populations—transfer, international, NCPA and honors students—highlighting the resources and experiences the university offers to support their academic and personal growth.

Campaign Plan Book

In my role as account executive, I lead the development of an integrated marketing communications campaign plan for the FOX Sports U program. Working closely with the network's company executives, I contributed to a campaign that addresses partnership opportunities for the FIFA World Cup. I created the layout of the plans book and conducted research to inform our strategies.

FOX Sports Plans Book.pdf

NHSFR Sponsor Packet.pdf

Sponsor Packet

I gathered insights and created materials in a comprehensive sponsorship packet designed for local businesses interested in supporting the National High School Finals Rodeo in Lincoln. This packet showcases compelling graphics and engaging content to highlight the event's significant impact on the community. It outlines various sponsorship options available and illustrates the benefits organizations stand to gain from their involvement.

Writing Samples

I developed copy for a self-mailer to promote the Husker Salute pledge and provide essential details to prospective students. Shifting gears, I shared the benefits of the University Honors Program to encourage incoming students to apply for the program.

Check out more of my writing here.

Writing Samples.pdf

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