Resume

Qualitative Strategist - MOJO Ad.

• Spearheaded qualitative research initiatives, conducting 14 focus groups and 11 in-depth interviews nationwide, informing strategic decision-making.

• Analyzed qualitative data to craft persuasive narratives, presenting findings engagingly to enhance client understanding and drive strategic outcomes.

• Collaborated cross-functionally to provide strategic guidance, leveraging expertise in qualitative methodologies and consumer insights to drive project success.

• Presented findings to over 90 executives from Estée Lauder, Eversana Intouch, George P. Johnson, and Nestlé Purina.

Graphic Designer - Trulaske College of Business Study Abroad

• Created, updated, and organized a wide range of promotional materials for various study abroad programs and related initiatives.

• Designed visually appealing posters for guest speaker events, LCD presentations, t-shirts, Instagram posts, and promotional merchandise, maintaining a consistent and compelling brand image.

• Proficiently utilized Adobe Illustrator and Photoshop to craft eye-catching graphics and designs.

• Demonstrated the ability to handle fast-paced, time-sensitive projects with quick turnaround requirements.

• Possessed a strong working knowledge of design principles, ensuring high-quality visual content.

Brand Ambassador - Events by KAT

• Promote Events by Kat by embodying the company's values and mission at events, trade shows, and promotional gatherings.

• Engage with event attendees, potential clients, and guests, effectively communicating the benefits of Events by Kat's services and offerings.

• Develop a deep understanding of Events by Kat's event planning services and packages, providing accurate and compelling information to interested individuals.

• Proactively identify and collected contact information from potential clients, passing qualified leads to the sales or business development team.

• Assist in capturing and creating engaging content, such as photos and videos, for marketing purposes on social media and other platforms.

• Actively advocate for Events by Kat on social media, participating in promotional campaigns and sharing event-related updates to expand brand reach.

• Ensure attendees had a positive experience and addressed inquiries or concerns in a professional and courteous manner.

• Provide event assistance, supporting setup, execution, and breakdown to ensure seamless operations and exceptional guest experiences.

Social Media Content Creator Intern - Risa Venezia

• Utilized Adobe Premiere Pro expertise to craft engaging editorial video content for diverse social media platforms, enhancing brand visibility and reaching a broader audience.

• Created visually stunning Instagram stories, effectively increasing user engagement and followers by 242% in the first month.

• Utilized Photoshop expertise to craft captivating images for social media and the company website, ensuring consistent branding and aesthetic appeal.

• Monitored social media analytics, using data-driven insights to optimize content and improve performance across platforms such as Instagram, TikTok, LinkedIn, and Pinterest.

• Actively researched and implemented emerging social media trends and best practices, staying ahead of the competition and driving innovation within the company.

Marketing Communications Intern - DTI Foundation

• Collaborated with the head of marketing to help launch Donation and Transplant Institute’s new website, creating and writing website pages and articles in English and Spanish

• Edited videos in English and Spanish for use in marketing, social media, and website content, using Adobe Premiere Pro

• Designed graphics for print banners, brochures, social media posts, and website pages using Adobe Illustrator and InDesign, resulting in a cohesive and visually appealing brand identity

• Conducted research to help develop a fundraising strategy and support the organization’s mission to raise money for its GlobalGiving fundraisers

Small Business Owner - Honeybeadsco

• Designed and sold over 1,000 custom jewelry pieces for customers both locally and nationally

• Maintained a strong brand presence on social media, creating graphics, photos, videos, and interactive stories

• Managed inventory, packaged, and shipped orders promptly, and donated profits to raise money and awareness for various charities

• Designed promotional materials and stickers to maintain a consistent brand image