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Case study 1: Increasing website traffic and email campaign conversions for a Biotech startup
Case study 1: Increasing website traffic and email campaign conversions for a Biotech startup
Challenges: After developing their product for a few years, the company had decided to start with commercialization, which meant starting from scratch with online visibility and brand presence. Further, the company had been targeting the wrong target audience, which required an overhaul of their business development strategy.
Goals:
Establish brand presence and thought leadership online through valuable content
Generate leads through Email and LinkedIn Outreach camapigns
Increase ranking and make sure the company is easily discovered throught SEO and relevant content
Write content backed by SEO techniques for the Blog and Website pages.
Skills:
Skills:
Market Research
Content Writing
Blogs
Wordpress
SEO
Email Marketing
LinkedIn Marketing
Lead Generation
Highlights - Solution and Impact:
Started off the project working on on-page and off-page SEO and writing blogs, with certain keywords ranking in the top 20 within 2 months.
Revised the target audience and segmentation to reach out to relevant leads with email campaigns, leading to avg. 3% email conversion rate.
Reached out to investors and potential customers through LinkedIn and generated leads.
Shared content through LinkedIn to establish thought leadership, leading to 30% increase in webste traffic.
Case study 2: Increasing website traffic and sales pipeline through blogs and case studies for a Mangement Consulting Company
Case study 2: Increasing website traffic and sales pipeline through blogs and case studies for a Mangement Consulting Company
Challenges: A Mangement Consulting company wanted to increase its online presence and establish a portfolio for financial clients through blogs and case studies.
Solution Highlights:
Wrote blogs targeted at financial customers for a wide range of topics, focused on Digital Transformation, Customer Experiences, Agile Practices, Data Driven Decision Making, and AI.
Rewrote and humanized case studies to pass through AI detectors.
Skills:
Skills:
Content Writing
Blogs
Wordpress
SEO
Lead Generation
Case study 3: Increasing website traffic and sales pipeline through blogs and email campaigns for a FinTech startup
Case study 3: Increasing website traffic and sales pipeline through blogs and email campaigns for a FinTech startup
Challenges: A FinTech startup wanted to increase its online presence and sales pipeline through thought leadership content and targeted email camapaigns.
Solution Highlights:
Wrote blogs targeted at the startup community for a wide range of topics such as startup concepts, investor trends, and more, contributing to over 60%+ monthly traffic growth.
Developed a complete playbook for targeting and outreach to potential customers including copy for email sequences.
Executed email campaigns, decreasing deal screening and sourcing time by 60%
Skills:
Skills:
Content Writing
Blogs
SEO
Lead Generation
Case study 4: Increasing online presence and conversions through social media and website for a Healthcare company
Case study 4: Increasing online presence and conversions through social media and website for a Healthcare company
Challenges: A Healthcare company wanted to maintain an active online presence and connect with potential patients through its social media and website.
Solution Highlights:
Planned and executed a social media calendar aimed at spreading awareness and educating potential patients.
Worked on SEO and website content to help increase its ranking.
Wrote content for social media posts to engage and attract the audience.
Conversions increased to upto 3 clients per month through the website and a CTR of ~4%.
Skills:
Skills:
Content Writing
Social Media
SEO
Lead Generation
2. Writing
2. Writing
Published Writing
Published Writing
Technology (Management Consulting)
Technology (Management Consulting)
Automating Cloud Infrastructure and Enhancing Security for a Financial Services Company
Automating Cloud Infrastructure for Improved Efficiency and Security in a Financial Services Company
Optimizing Data Analytics and Backend Processes for a Financial Institution
Enhancing API Management and Security for a Financial Services Company
Integrating Real Time Data Processing and Machine Learning for an Investment Management Firm
Strengthening Risk Management and Regulatory Compliance for an MNC
Transforming Financial Forecasting and Customer Retention for a Leading Bank
Streamlining Salesforce Integration Post-Merger for a Financial Services Firm
Enhancing Personalized Financial Advisory Services for a Financial Services Firm
Enhancing IT Infrastructure and Service Stability for a Financial Institution
Enhancing Risk Management and Financial Reporting for a Financial Services Firm
Transforming IT Service Management through Agile and Scrum Practices for an Asset Management Firm
Agile Transformation and Risk Management for a Banking Institution
System Optimization and Real-Time Analytics for a Financial Trading Platform
Performance Optimization and Security Enhancement for a Financial Services Organization
Automating Cross-Platform Data Transfers and Validation for a Banking Institution
Data Integration and Cloud-Based Trading Engine for a Financial Institution
Optimizing SQL Server Performance and Data Transformation for a Bank
Migrating Legacy Data Warehouse from Oracle to SQL Server for a Financial Institution
IT Automation and Operational Efficiency Enhancement for a Wealth Management Firm
Streamlining Project Management and Process Improvement for an Investment Management Firm
Automating Trade Reconciliation, Account Opening, and Tax Reporting for a Wealth Management Firm
Optimizing Client Service and Data Management for a Financial Advisory Firm
Automating Trade Reconciliation and Standardizing Client Reporting for a Financial Services Company
Automating Tax Compliance and Optimizing Processes for a Financial Services Firm
Automating Data Reconciliation and Enhancing IT Infrastructure for a Financial Services Company
Accelerating Digital Transformation with Agile Methodologies
Enhancing Data Processing Efficiency through Cloud-Based Solutions
Driving Efficiency and Compliance through IT Service Management and Automation
Biotech
Biotech
Beauty, Brands, and Biopolymers: Why your brand needs advanced biopolymers
Vegan Chitosan Innovations for Cosmetics and Personal Care Products
Skincare trends for 2024: 9 trends shaping up the beauty industry
Authentic Sustainability: Tackling Greenwashing and Natural Alternatives
Overcoming the Microplastics Crisis: Navigating the Polymer Transition in Beauty
Embracing Sustainable Solutions: A Collective Responsibility
Exploring Nature’s Blueprint: The potential of Natural polymers in a Synthetic World
FinTech
FinTech
3. What I Do
3. What I Do
I focus on helping brands grow organically through valuable content, authentic storytelling, and insight-driven strategy to attract, engage, and retain the right audience and form lasting connections.
I focus on helping brands grow organically through valuable content, authentic storytelling, and insight-driven strategy to attract, engage, and retain the right audience and form lasting connections.
Research and Strategy
Research and Strategy
At the heart of it all is deep research into the market, competition, products, services, and more to form a thoughtful, insight driven strategy and story for your brand.
Content Writing
Content Writing
Crafting clear, compelling, and brand-aligned content that informs, engages, and drives action — from blogs, social media posts, and webpages to email camapaigns and newsletters.
SEO
SEO
Helping brands improve search engine visibility and reach the right audience - from keyword research to website optimization through SEO techniques.
Email Marketing
Email Marketing
Creating targeted email campaigns and sequences - from strategy and copy to automation and analysis - to nurture relationships, drive engagement, and convert.
Social Media
Social Media
Building a consistent and authentic presence across platforms to build trust, credibility, and engage with your audience.
Content Creation
Content Creation
Producing thoughtful and visually aligned content - including graphics, videos, and copy - to tell your brand story and connect with your audience.
Storytelling
Storytelling
Emotional, authentic stories create lasting connections. Let's uncover and craft your brand's story.
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