Please view the slide show below to learn more about a conversion case study about a company DIVVY based in Chicago. ⬇️

This data is encompassed by the average and casual rider. Each rider has their own sense of rental; the goal of the rental is to go from point A to point B. With many ages enjoying the bike rental, you can see that there is a consistent user base for about 10-20 minutes. It shows how much the Chicagoans are prioritizing their health, wealth, and impact on the environment.
Additionally the Outlier here was an actual user. I cleaned the data thoroughly and the records show this is not a single occurance, but was actually someone renting for days.