111GU2 *Meet the People: Why businesses must engage with public opinion to manage and enhance their reputations [PDF/EPub] by James Frayne

5382GU2uAA80 - Read and download James Frayne's book Meet the People: Why businesses must engage with public opinion to manage and enhance their reputations in PDF, EPub, Mobi, Kindle online. Free book Meet the People: Why businesses must engage with public opinion to manage and enhance their reputations by James Frayne.

Meet the People: Why businesses must engage with public opinion to manage and enhance their reputations

by James Frayne

Synopsis: A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power to shape the image and reputation of even the biggest businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world. The entire corporate communications model has been turned on its head. Since its inception as a recognised industry in the 1920s, corporate communications has relied on major advertising and marketing campaigns, as well as traditional media relations and public affairs, to create the desired images of businesses. In short, corporate communications was conducted by elites, amongst elites, at arms length from consumers. Now this approach lies redundant.