Integrated marketing communications guide key audience segments what to think about your brand, make an emotional connection, and ultimately move them to take action. From thought leadership to media outreach, from copy writing to creative direction, from digital platforms to event production, Dominick knows how to engage key audiences.
Develop organizational strategy to position Full Circle Fund as a thought leader with "Power and Privilege: From Perspectives to Practice" for organizations committed DEIB in workplace culture or volunteer management.
Create communications strategy, research, write, and design Freeman "Earth Week" to promote new Sustainability initiatives among internal and external stakeholders as part of global thought leadership rollout.
Media spokesman and guest blogger on "Taking Care in Business" to promote Full Circle Fund skills-based volunteer programs that can increase employee satisfaction, reduce turnover, and reach CSR goals.
Research, write, and produce Full Circle Fund "Insights Report: Community Experience" including annual summary of accomplishments used for business development, corporate partners, and philanthropy.
Design and implement new digital marketing program for Full Circle Fund to improve brand awareness including revitalizing social media, launching new e-newsletter, and redesigning website to increase SEO.
Launch digital marketing campaign with American Ophthalmology Association to promote event registration and sponsorship via email, social media, web, and re-targeted advertising. Winner of IAEE Art of the Show Award.
Manage thought leadership program for monthly invite-only event for customers and prospects to hear from industry leaders and network with peers.
Manage event strategy and marketing including attendee marketing and sponsorship sales.