Dominick Albano
Dominick Albano
Marketing Communications
Marketing Communications
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Business-savvy mind. Purpose-driven heart.
Business-savvy mind. Purpose-driven heart.
With more than 25 years of marketing and communications experience in both the private and nonprofit sector, Dominick Albano has developed a business-savvy mind that helps purpose-driven organizations engage with key stakeholders. He is an experienced writer and editor, public speaker for both in-person and virtual events, and advisor to senior executives.
Brand Strategy
Innovative strategic planning, brand marketing, and thought leadership
Content Marketing
Effective research, writing and editing, media relations, and storytelling
Digital Marketing
Creative digital campaigns, social media, email, web and SEO, and data analytics
Event Marketing
Engaging event strategy, planning, production, and speaker management
Authority Magazine
Authority Magazine
"Good organizations think outside the box. Great organizations think as if there is no box. Great organizations are less focused on keeping up with competition and more open to create new ways of addressing ongoing challenges or problems. Every challenge is an opportunity to be great."
Design Thinking
Design Thinking
A streamlined Design Thinking process can be applied to almost any size organization, program or project. You don't have to be a designer, just exercise that creative muscle more regularly.
Ideate: leading brainstorm sessions with key internal and external stakeholders to build consensus
Formulate: delivering an innovative creative concept into comprehensive detailed work plan
Validate: securing input from all levels of internal and external stakeholders for desired outcomes
Activate: implementing the plan and making real-time adjustments as needed
Evaluate: leveraging the knowledge gained to improve future initiatives
Think. Feel. Do.
Think. Feel. Do.
Successful marketing communications have responsibility to understand and engage key stakeholder audiences to guide them on what to:
THINK about your organization or product/service
FEEL an emotional connection to your brand values
DO whether to buy, donate, volunteer, or vote on an issue
Five key questions–or five points of a star–for every marketing communication project include:
WHO is the audience? (primary, secondary, tertiary)
WHAT do they currently think about your brand, product or issue? (includes myths and perceptions)
WHAT do we want them to THINK, FEEL, and ultimately DO?
HOW do we reach them? (press, blog, email, social media, web, events, etc.)
HOW do we measure success? (survey, click-throughs, requests for more info, etc.)
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