Marketability

As the primary goal of this venture is social good rather than profit, considerations of Market share, size and revenue are less relevant. Revenue is not a consideration so much as cost, which would be $24,824,417.03 or 8.22% of the Central Okanagan school district annual budget; the market size would be 24000 students, and as this project would theoretically apply to all students the share of the SD23 student market would necessarily be 100%. The greater social goal is more so about ensuring the equitable access of personal computing technology for all students across the school district. The question then is more so how one can measure and compare engagement in at-home learning effectively, and thankfully, the school district has already invested heavily in Google’s Class and Office suite software, which keeps an ongoing record of when and how students contribute to learning activities online. As an estimated 10% of UK students were unable to engage meaningfully in online learning activities due to lack of personal computing technology, I would suggest that if 10% of the student body who previously did not access online materials were to engage in online learning regularly on a weekly basis, then this venture would ultimately be successful.

Considering the social nature of this venture, the greater consideration is the competitive edge that these products and programs offers the students as consumers and our district as customers. The primary edge for student use is the fact that the Raspberry Pi 400 has an open source operating system and an easily accessible GPIO interface. This feature is unavailable on virtually every other student-targeted computer platform, and having such access empowers students to engage meaningfully in learning how modern electronics work so that our students can be producers of technology rather than mere consumers of closed technology corporations such as Microsoft or Google. The competitive edge for the school district is likewise going to be difficult to match, which is the incredibly low cost of the Pi 400 personal computer at $136.8725 per unit. Though low-end Chromebooks might be able to approach this price, the operating system remains closed and units below $300 typically have less than 3 years of OS support guaranteed by Google, whereas the Raspberry Pi operating system continues to support hardware over a decade after its production. These two unique competitive edges are unlikely to be matched by major tech producers, which coupled with the Raspberry Pi foundation’s ongoing support for education integration makes the Raspberry Pi 400 an ideal student personal computing solution for online learning.


What sets the Raspberry Pi apart?

An overview of Raspberry Pi Computers