Market Analysis

Plickers is backed by a single investor, Imagine K12, a startup accelerator that specializes in education technology. Imagine K12 has invested in several renowned startups in the field, including ClassDojo, EdPuzzle, Clever, and Socrative, among others (Imagine K12, n.d.).

Plickers is projected to generate revenue ranging from 1.0 million to 2.0 million. Despite operating in a competitive market, with approximately 526 competitors, Plickers has managed to establish itself at the 112th position in terms of ranking. (Plickers - company profile, n.d. & Plickers.com market share, revenue and Traffic Analytics, n.d.)

Competition

Future Considerations

When examining the role of Artificial Intelligence (AI) in educational technology, it would be remiss to overlook the potential implications and competition that lie ahead. Plickers provides educators with a smooth and efficient means of gathering substantial volumes of formative assessment data. Therefore, it becomes crucial to consider how AI may shape the future landscape of educational technology and its impact on Plickers.

According to HolonIQ's research on AI in Education (Education Intelligence Unit, 2023), Testing and Assessment are identified as one of the areas most likely to be significantly impacted by AI. This prediction raises concerns about potential negative implications for Plickers. Plickers rely on educators to input assessments and student data while independently analyzing the results. However, AI has the potential to alleviate some of the workload for educators by automating certain tasks. This suggests that Plickers may face challenges in adapting to the evolving landscape where AI can enhance efficiency in testing and assessment processes.

Page updated

Google Sites

Report abuse