Want to create an email list with the ActiveCampaign tool? Want to start email marketing with ActiveCampaign?
This tool helps you to automate your email marketing, CRM as well as sales automation processes with the latest and simplest technology.
ActiveCampaign is one of the most important and popular email list builder tools but it has everything you need from newsletter marketing tools and more.
In this article, we'll talk about how to get started and work with ActiveCampaign. What are its advantages and why do I need to use it? What makes it different from other tools?
What is ActiveCampaign?
ActiveCampaign, originally a software company founded in the USA in 2003, offers various cloud-based services.
Such as: email marketing tools, marketing automation tools, customer relationship management (CRM) or sales automation tools.
The company is generally aimed at small and medium-sized businesses, so in case you are still in the beginning, you will need to familiarize yourself with and work with this tool.
What do it offer?
ActiveCampaign tool, has more than 150,000 companies in more than 170 countries around the world, where the company helps them communicate and interact with customers in a meaningful and organized way.
It helps you automate customer experience and improve customer experience by automating many of the marketing, sales and support processes behind the scenes.
The company provides you with special software for marketing and sales that is all cloud-based and also comes with features for email marketing and website analysis as well as customers and competitors.
It is also a CRM and live chat messaging platform. It also automates the customer experience to improve communication and interaction with the audience.
It also integrates with a lot of apps (Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook or WooCommerce.)
Why should I use ActiveCampaign Tool?
ActiveCampaign offers, many features that make you choose, in order to improve your brand as well as help you improve your marketing campaign and interaction with your customers.
Among the features it offers:
Email Marketing
ActiveCampaign helps you with email marketing by:
Personalize your email campaigns to ensure high open and conversion rates.
Automate your marketing campaigns
Track potential customers' behavior while reading your email. This helps to know what they are clicking on and not clicking on.
Marketing automation
Marketing automation is a process in which technology takes over the recurring marketing tasks that people have been doing repeatedly
It enables you to automatically send targeted marketing messages via social media, SMS, your website or email.
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a way in which a business is managed in terms of relationships, interaction, or communication with customers and the prospects for developing these matters.
ActiveCampaign now offers CRM capabilities specifically for small or medium businesses at affordable prices. Where your business needs a CRM to help you:
Safely store your files
target audience
Develop strategies for the entire sales cycle so you can get better results
Sales automation
Sales automation is simply the process of using technology to automate sales. Sales automation relies on CRM and artificial intelligence to perform its duties to the fullest.
Chat and Conversations
This is a tool that helps you connect with your customers wherever you are. It offers you a live chat or a mobile chatting app
ActiveCampaign rates and plans?
ActiveCampaign has four plans to choose from. They also offer a 14-day free trial so you can test what works for you
Lite Plan
The Lite plan starts at just $9 per month paid annually.
Where you can email marketing as well as send featured newsletters. Of course there are also amazing subscription forms.
Generally the marketing automation tools are there and there is chatting and email support and you can add up to 3 users.
Plus Plan
The Plus plan starts at $49 per month paid annually.
Of course, the plan includes everything that the Lite plan contains and in addition to it, there are custom Facebook lists, landing pages and SMS marketing.
There is also sales automation, which is integrated with many applications or platforms, and this plan has the ability to add a maximum of 25 users.
Professional Plan
The Professional plan starts at $129 per month and is paid annually.
Of course, the plan includes everything that the Plus plan contains and plus, the ability to send solutions, predictive predictions using machine learning, the ability to add a maximum of 80 users, and many more.
Enterprise Plan
The Enterprise plan starts at $229 per month which is paid annually.
This plan includes custom reporting and the ability to add a domain. There are also free design services and a lot of data and information, and you can add as many users as you want
How to get started with ActiveCampaign Tool for Beginners?
It's time to take care of your content, and leave the marketing and sales related to ActiveCampaign. To get started properly working on the tool, you need to do the following:
Create a new account
First, you have to go to the official website, create a new account, fill in all the required information (addresses - email - phone numbers for all people who have the right to the account) and others.
Start tracking your location
Now you have to start tracking your site, to get a lot of information, such as (number of visits, type of visits, important pages, and others).
You can do this by adding a special code to your page or through some special plugins if your site is on WordPress.
Start creating email lists
Now we will need to create a mailing list suitable for everything you need, and you can create as many lists as you want.
for example:
A mailing list for updates: to send you your new content and the latest things you're working on
Create an email list of promotions
Aftermarket List
Use free automation templates
ActiveCampaign comes with several free automation templates designed especially for beginners.
This pre-built automation includes:
Social media automation
Set up online meetings
Automate engagement campaigns
Note: The service has an excellent support team, you can contact them at any time to inquire about any of the topics.
ActiveCampaign Tool Integration
The tool integrates with many applications, which gives you convenience and ease in working with many sites, including:
Integration with WordPress
If you have a WordPress site, ActiveCampaign integrates seamlessly with it. Some of the features that WordPress gives you:
Include custom templates
Create custom landing pages
Add text, images, etc.
Use live chat.
Download ActiveCampaign plugin for WordPress
Integration with Shopify
ActiveCampaign's integration with Shopify helps you track buyers' behavior and preferences at any time. It also helps you in segmenting or targeting customers and thus more sales and profits.
Download integration with Shopify
Pros and Cons
What distinguishes ActiveCampaign from others?
Integration with a very large number of applications and platforms, for example Shopify, Zapier and wordpress
easy to use
reasonable cost
Featured Support
What are the weaknesses?
A control panel that contains many things
The free period is short
No email transaction function
Tracking can be a bit complicated