Bhoomija Ranjan
Bhoomija Ranjan
Senior Lecturer of Marketing (Assistant Professor w/ tenure)
Senior Lecturer of Marketing (Assistant Professor w/ tenure)
Monash Business School
Monash Business School
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Research Interests
Research Interests
Retail : Advertising and competitive strategy, pricing & assortment decisions
Digital Marketplaces & Gig Economy: Economics of two-sided platforms, B2B and B2M marketplaces
Digital platforms & Communication: Linguistic and para-linguistic positioning on digital marketplaces, social media
Conjoint analysis : New product design and entry, gaps in stated and revealed preferences in customer choices
Structural modeling, machine learning and applied econometrics
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