Now before I show you some of the most popular options, Let’s do a quick comparison.
(next slide #28)
Most people have never shopped for high-quality knives.
When it comes to kitchen products, it’s like anything else; there’s a wide range of quality and prices.
We don’t compare compare CUTCO to a cheap set of knives at Walmart or Target.
We do compare it to a high quality German brand called Wusthöf Ikon.
This is one of the most popular, high-quality brands you can find in stores.
It’s available at places like Williams-Sonoma and Macy’s.
Wüsthof has a good reputation for craftsmanship, quality steel, and initial sharpness.
In the video earlier, this is the one that was used for the cutting comparison.
The set in this picture is about the same size as the CUTCO BASIC Set.
As you can see, the suggested price for this Wüsthof set is $3435 (three thousand four hundred and thirty five dollars). Usually, you can find it on sale for about $2000 (two thousand dollars). There are some major differences between this brand and CUTCO:
Wüsthof has mostly straight edges & they recommend using a honing steel before each use.
Also, they recommend a professional sharpening once or twice a year.
They are not recommended for the dishwasher and the warranty only covers defects.
In comparison, CUTCO has your unique wedge-lock handle, exclusive Double-D® recessed edge, a highly durable and sanitary handle material and we have our 4-Part Forever Guarantee including our Free Sharpening.
CUTCO owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that CUTCO is at least twice as good as Wüsthof.
When something offers twice the quality and twice the value, you would expect it to be at least twice the price. At twice the price you’re talking over $4000 for a set of CUTCO.
(next slide #29)
Here are the three most popular sets.
Your COMPLETE SET is for someone who prepares food everyday, sometimes more than once a day. It comes with a choice of Steak Knives or Table Knives.
Your FAMILY SET is more for people who prepare food 5-6 times per week. This set also has the option to upgrade to the Steak Knives.
This small set is called the BASIC SET with the 10 basic tools for safety and efficiency.
Ms. _________, which one of these three sets feels like the best fit for you: The COMPLETE set - the FAMILY Set - or the BASIC Set?
OK, good. The great thing is that it doesn’t cost $4000 (four thousand dollars).
In fact, it doesn’t even cost as much as Wüsthof price of $3435 (three thousand four hundred and thirty five dollars).
(AT THIS POINT, ONLY QUOTE THE PRICE FOR THE SET THEY CHOOSE)
FOR BASIC SET (Homemaker):
The Homemaker+8 Set is only $1419 (fourteen-nineteen) paid in full, plus tax. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $286 today plus tax.
FOR FAMILY SET (Signature):
The Signature Set with TABLE KNIVES is only $2133 (twenty-one-thirty-three) paid in full, which includes shipping but not tax. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $429 today plus tax. Add about $300 if you’d like to Upgrade to the STEAK Knives.
FOR COMPLETE SET (Ultimate)
The Ultimate Set with TABLE KNIVES is only $2929 (twenty-nine-twenty-nine) paid in full, which includes shipping but not tax. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $588 today plus tax. Add about $300 if you’d like to Upgrade to the STEAK Knives.
BUY NOW BONUS:
We have a special bonus called the BUY NOW BONUS - This means if you decide to get it today, I'll buy you an Entertainer Pack with the Peeler, Cheese Knife, Pizza Cutter and Ice Cream Scoop, valued at $240 (two-hundred-fourty-dollars)!
Mrs./ Mr.__________, I wouldn’t be doing my job if I didn’t ask you; Would you like to try out this ____________ Set today and let me give you the Shears and the Entertainer Pack for FREE?
(Smile 😁, be completely quiet 🤫 and wait for answer😇😎.)
If Yes: Congratulations! You’re going to love your CUTCO! (Submit the order and go to INTRODUCTIONS)
(If customer says anything but “yes” to the offer:)
No problem :-) As you know I’m getting credit and everything just for getting your opinion and feedback. Can I ask you a few questions to see how I did on the presentation?
How did I do overall?
What do you think of the CUTCO products?
If someone were to give you some CUTCO for free, would you use it?
(If they like it and would use it, everything from here is for the customers benefit. We have lots of options at many price points. So we just need to go one step at a time and find a something that makes sense for them.)
If you don’t mind me asking, what is it about this set you’re unsure of?
(If your customer LOVES any of the sets and is just a little hesitant, CALL FOR APPROVAL on an EXTRA “FRIENDS AND FAMILY DISCOUNT”.)
(After offering the Homemaker Set, when It’s time to drop down to the Galley Set, say this:)
“Mrs. Jones, since you definitely like CUTCO and feel like you would use it if you had it, let’s skip to slide 6 and look something that you may be a better fit today. It’s just a few less knives for a lot less money!”
As you can see, this set has the Paring Knife for the air, Trimmer for small stuff, Spatula for sandwiches, a meat knife, a serving piece, a veggie chopper, and a bread knife. And it still comes with 6 Table Knives. The difference between the Galley Set and the Homemaker set is the Butcher knife, the Carving Set and two table knives.
Instead of $1419 for the Homemaker Set...
The Galley+6 Set is only $1024 (ten-twenty-four) plus tax or $207 per month for 5 months.
(Have customer write down amounts)
(The Basic Galley is only $789 or $160 per month for 5 months.)
BUY NOW BONUS: If you get this set today, I can still include the (Shears or Entertainer Pack) for free!
Ask for the Order: Is that something you’d like to get today?
If Yes: Congratulations! You’re going to love CUTCO! (Submit the order and go to INTRODUCTIONS)
🤫 (If customer is on the edge, feel free to call office for a deal)
🤫 After getting INTRODUCTIONS - REMEMBER to get CUSTOMER STARTED on PostDemoQuestions.com
🤫 (AND remember to enter customers in the contest for free knife @ bit.ly/customercontest)
“Can I buy pieces?”: Of course! However, our sets are discounted, they’re safer, and you get free bonuses. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can customize whatever you want!