Compile a list of all competitors and major accounts on Instagram within your niche. For example, if you’re in the food and beverage industry, you might compile a list of all major food bloggers and restaurants that speak to the same audience as you.
Start by getting to know these accounts to better understand what you should publish. As you compare the brands, ask yourself:
What topics does their audience engage with?
Which posts are getting the most likes?
How often do they post?
Now, use your competitor’s accounts to build your following too.
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