audience and writing objectives

I aim to target individuals who are in their late teens onwards who have access to and may be influences by social media specifically Instagram, snapchat and face book as well as those who watch youtube channels. The ideal reader will have an open mind towards schema theory and try to relate the concept to real life experiences. Readers do not have to have prior knowledge regarding schema theory as my article provides generalised concepts that is not difficult to apply to real life situations. My purpose is to educate readers on what a schema is and provide real life examples that convey societal expectations and norms that most of us obey.