And while it works hard to put strong governance in place, the company was on the wrong end of a social media backlash on Black Friday when its youth brand Pretty Little Thing offered a string of deals of up to 99% off full-price, including high-heeled shoes on sale for 34 cents and dresses for 11 cents.

The nosediving share price at Boohoo was sparked by a Sunday Times investigation published July 5 which found that some workers in factories supplying some Boohoo brands in Leicester, one of the U.K.s textile centers, were being paid as little as $4.75-an-hour, compared with a U.K. minimum wage of $11.15. Working conditions at the sites were also exposed as inadequate, sparking a political storm and an intervention by the Home Secretary, Priti Patel.


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As part of its bid to alleviate concerns about boardroom governance by recruiting more independent directors, Boohoo recently announced that former Amazon AMZN and ASOS executive, Shaun McCabe, would join to chair its audit committee. McCabe - the chief financial officer of rail ticketing app Trainline - joined Boohoo as a non-executive director.

In fact, India is the only market surveyed which pointed to cultural norms as being the main reason why they do not feel that they have the freedom to smile whenever they like. Indians indicate that cultural norms discourage smiling at strangers, so many hold back their smiles to avoid making others uncomfortable. In contrast, the primarily reason people across Asia-Pacific worry about is what others think about their smile.

This World Smile Day, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause. This includes Ethan Kuan from Taiwan, and Xixi Lim from Singapore who have personally experienced Smile Shame but are now embracing their own unique smiles.

Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.

Indians indicate that they generally feel relaxed, confident and comfortable when they smile freely. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].

Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In India, Smile Shame is typically attributed to whether their smile makes their face look good, or whether they are smiling too widely.

The Colgate Smile Study 2023 also revealed that the key factor that makes Indians worry about their smile is concerns about comments from others including family, friends, and even strangers. This is the concern of approximately one in two people in India.

KUALA LUMPUR, MALAYSIA - Media OutReach - 6 October 2023 - This World Smile Day, global personal and home care brand Colgate-Palmolive ("Colgate") is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society's health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate's efforts to tackle this complex topic for society and drive real positive change. 

 



 Colgate first commissioned an independent study across Asia-Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling. 

 

 The Colgate Smile Study 2023 found that a resounding 97 per cent of Malaysians would like the ability to smile more freely. The main reason why Malaysians say they cannot smile freely is because of personal feelings of doubt about the beauty of their smile, exacerbated by the influence of social media content making 43 per cent of Malaysians feel that they should have perfect teeth to smile. These findings are consistent across the region where approximately nine in ten people in Asia-Pacific wish they could smile without reservations. 

 

 Regardless, most Malaysians (96 per cent) have said that they will smile whenever they like, compared to the regional average of 74 per cent. 

 


4 'What's the science behind a smile' (2014) British Council. Available at:  -magazine/famelab-whats-science-behind-smile#:~:text=Seeing%20people%20smile%20stimulates%20our,blood%20pressure%20and%20heart%20rate. 

 


Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want. 

 

 For more information about Colgate's global business and how we are building a future to smile about, visit www.colgatepalmolive.com. 


A captivating smile can brighten up any room, leaving a lasting impression on everyone you meet. Have you ever wondered how some of your favorite celebrities with massive talents have such flawless smiles? Many of them have undergone cosmetic dentistry to enhance their celebrity teeth and celebrity smiles and achieve a picture-perfect smile.

Hilary Duff, the multi-talented actress and singer, decided to enhance her smile with porcelain veneers. These thin shells of porcelain were bonded to the front surface of her teeth, correcting imperfections like teeth discoloration and teeth misalignment. The result? A radiant smile that perfectly complements her natural beauty.

Known for his charming looks, Zac Efron opted for teeth whitening to achieve a brighter smile. This non-invasive cosmetic procedure lightened the color of his teeth, creating a dazzling effect. With his gleaming smile, he effortlessly captivates his fans on and off the screen.

Nicolas Cage had a visible gap between his two front teeth, which he resolved with composite bonding. This dental bonding procedure involved applying a tooth-colored resin to the teeth, effectively closing the gap and creating a seamless smile. His smile transformation further accentuates his unique charm.

Known for his dashing looks, George Clooney opted for dental veneers to enhance his smile. The porcelain veneers improved the shape, color, and alignment of his teeth, creating a stunning, camera-ready smile that perfectly complements his charisma.

Victoria Beckham, a fashion icon and former Spice Girl, underwent a smile makeover with dental crowns. These customized porcelain crowns were placed over her natural teeth, improving their appearance and creating a harmonious smile. With her radiant smile, she effortlessly dazzles the red carpet.

Demi Moore, the timeless beauty of Hollywood, underwent a smile makeover with dental veneers. These thin shells of porcelain were bonded to her teeth, correcting imperfections and creating a naturally stunning smile. Her radiant smile adds to her timeless charm and elegance.

The beloved comedian Jim Carrey opted for teeth whitening to enhance his smile. This simple yet effective procedure brightened his teeth, making his smile more vibrant and captivating. With his beaming smile, he effortlessly brings joy to audiences worldwide.

Catherine Zeta-Jones, the talented actress, underwent a smile transformation with tooth crowns. These durable and lifelike restorations improved the appearance of her teeth, giving her a radiant and glamorous smile. Her dazzling smile perfectly complements her remarkable acting skills.

Former heavyweight boxing champion Mike Tyson had significant dental issues, including missing teeth. To restore his smile, he opted for dental implants. These implants provided a stable and natural-looking replacement for his missing teeth, giving him a confident smile that matches his powerful personality.

The legendary actor Morgan Freeman chose to enhance his smile with dental veneers. These customized porcelain shells improved the shape and alignment of his teeth, resulting in a captivating smile that complements his remarkable voice and acting prowess.

Celine Dion, the iconic singer, underwent teeth whitening to achieve a brighter smile. This popular cosmetic dentistry procedure enhanced the color of her teeth, making her smile more radiant and captivating. Her captivating smile adds an extra touch of magic to her powerful performances.

Back in the UK, teeth whitening is tightly regulated. Only a dentist can use bleaching gels with between 0.1 per cent and 6 per cent hydrogen peroxide. These laws are in place due to fears that potent gels can lead to tooth sensitivity and even burn the gums. Anything stronger is illegal and under-18s should not be treated at all. Over in America, the rules are very different.

Whitening kits, lights, gels and dental strips for a brilliant white smile are viewed simply as a cosmetic product rather than a drug, so they do not need to be approved or tested by the Food and Drug Administration (FDA) before going on sale. e24fc04721

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