3 is the debut soundtrack album composed by Anirudh Ravichander, which features lyrics by Vijay, for the 2012 Indian Tamil film of the same name, starring Dhanush and Shruti Hassan, and was directed by Dhanush's wife Aishwaryaa R. Dhanush. The film features seven songs, with three instrumental compositions.

The single track, "Why This Kolaveri Di" was released on 16 November 2011, prior to the soundtrack release, and became one of the most streamed songs of all-time.[1][2] It was officially released, after a leaked version, becoming popular on the internet.[3] All the songs have lyrics written by Dhanush, except "Idhazhin Oram" was written by Aishwarya Dhanush.

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All the songs in the film were recorded at A. R. Rahman's AM Studios in Chennai.[9] The song "Why This Kolaveri Di", which was adjusted in downtempo has been built around an ancient south Indian folk rhythm using ancient folk instruments like nadaswaram, shehnai, saxophone, urumee, thavil, drums, acoustic guitar, keyboards mixed with electronic synths and scratches, utilizing the singing style of Tamil folk culture.[7] The words of the song are in a simple form of Tanglish, a mixture of Tamil and English, which strikes a chord with the college students that lap up songs in this genre.[7] The words have been described as "nonsensical" by some and an evocation of "Tamil street humour". Dhanush has stated that the choice of words allows it to be a very relatable song.

The song "Idhazhin Oram" was written by his wife Aishwarya R. Dhanush, while all the other songs were written by Dhanush. The song was sung by Ajesh, a winner of the Airtel Super Singer. Another nominate Sathya Prakash, rended the remix version of "Po Nee Po", the original was sung by Mohit Chauhan, of "Sadda Haq" fame.[10][11]

The songs received predominantly positive reviews from all corners. Upon release of the single "Why This Kolaveri Di" the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 3.5 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamils, apparently due to the Tanglish lyrics.[18][27][28] The song and versions of it account for more than 200 million of YouTube's total views.[29][30][31] The song became the top downloaded song on mobile with 4,100,000 downloads within the first 18 days of release.[32] On 24 November 2011, the song became the first Tamil film song to premier on MTV India.[33] Following its huge success and nationwide popularity Dhanush, the singer of the original track was invited by then Prime Minister Dr. Manmohan Singh as a "Guest of Honour".[34] The songs including "Kolaveri Di" topped at iTunes charts and all the FM stations. The album also had a record number of sales and digital downloads.[citation needed]

Kaushik LM, of Behindwoods rated the soundtrack album 3.5 out of 5, summarising "Anirudh Ravichander has delivered so much variety in his very first album. Such a promising debut by a composer hasn't been seen in recent Tamil cinema history. 'Kolaveri' took the initial honors but there are so many other melodic treats that 3 offers. On the whole, an album that will sell like hot cakes."[35] Rediff rated the album 3 out of 5, and summarised that "All the songs in 3 are good and come with appealing instrumental arrangements, even if the lyrics are a bit bland. Composer Anirudh has obviously taken pains to come up with an intriguing collection."[36] Moviecrow rated the album 7 out of 10, stating with a bottomline that "This dream debut by Anirudh is mighty impressive. The director Aishwarya D should be commended for her vision. She has given Anirudh and Dhanush the freedom to explore in music and lyrics. Anirudh has proven that 'Kolaveri' was no fluke. The music is fresh, experimental and delightful - worth buying."[37] Indiaglitz gave a positive review stating "The entire album of '3', which explores the various faces and phases of love, is a bonanza to music lovers. No other film in the recent past celebrated love with these many songs."[38]

The song, "Why This Kolaveri Di" being one of the most streamed Indian songs, gained controversy upon its release. Javed Akhtar, a poet, lyricist and scriptwriter slammed the song for its insult to sensibility.[39] In April 2012, a petition was filed in the Kerala High Court seeking a ban on the song citing negative influence on children, claiming to inciting violence and aggression. The song also faced criticism for its allegedly misogynistic lyrics.[40]

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