PLAZA LAS AMERICAS

REMODELING ONE OF THE FIRST AND MOST IMPORTANT COMERCIAL MALLS OF ECUADOR.

THE PLAZA LAS AMERICAS WAS FIRST CONCEIVED AS: A) A CONTRIBUTION TO THE PUBLIC SPACE FOR THE HYPERCENTER OF QUITO. BY MEANS OF A PLAZA, A MEETING PLACE THAT OFFERS GASTRONOMY, ENTERTAINMENT AND COMMERCE. B) THE WESTERN END AND LANDMARK OF NNUU AVENUE, A VERY IMPORTANT AXIS FOR THE CITY OF QUITO. TODAY, THE WESTERN END OF THE PLAZA HAS BEEN OVERSHADOWED BY 3 PHENOMENA:

1) URBAN: APPEARANCE OF LARGER SCALE BUILDINGS. 2) ARCHITECTURAL: MINIMIZATION OF REVENUES, INCOHERENT ELEMENTS ON THE FAÇADE. 3) ADVERTISING: VISUAL POLLUTION, EXCESSIVE ETHICAL SIGNAGE. OBJECTIVES AND CONCEPTS REDEVELOPMENT AS A RECOVERY:

1) AT CITY LEVEL: AS A FINISHING TOUCH TO THE AXIS OF AV. NNUU AND LANDMARK OF THE CITY: PLACE OF REFERENCE.2) AS AN ARCHITECTURAL OBJECT: MEETING, ENTERTAINMENT, COMMERCIAL AND GASTRONOMIC PLAZA.

COLLABORATION WORK WITH:

MARIA ALICIA BECDACH - ARQUITECTURA & URBANISMO

2021 - QUITO, ECUADOR.

STATE: PROJECT

CONCEPT COLLAGE

OLD VS NEW

MACRO: EXTENSION OF THE CAROLINA PARK AND THE BOULEVARD OF THE NNUU AVENUE

RELATION WITH THE CITY: TREE-LINED ROUTE AROUND THE AREA, SINGLE PLATFORM FOR PEDESTRIAN CROSSING, TREE-LINED PEDESTRIAN BRIDGE, LARGE SCALE CIRCULAR PLANTER WITH TREE IN ROUNDEL TO EMPHASIZE THE LANDMARK

RELATION WITH THE CITY: TREE-LINED PEDESTRIAN BRIDGE AND LANDMARK

READING FROM THE SPEED OF THE CAR AND PEDESTRIAN: CLEAR, STRONG FAÇADE, AS IF IT WERE A BILLBOARD.

GIVE HIERARCHY TO THE ENTRANCE AND CONNECT THE PLAZA WITH THE PEDESTRIAN (CITY)

ORGANIZE THE PLAZA: PLINTH, BODY (ENVELOPE) AND TOP, AS A CONNECTION OF THE EXTERIOR (AXIS/CITY) WITH THE PLAZA

FINAL STAGE: CROWNING THE ROOFS AND THE EMPTY SPACE ON TOP OF THEM