• info@2dogscreative.com • (978) 578‑3098 • www.linkedin.com/in/reya-anne-nichols-108b965b 

Who I Am — and How I Got Here

Founder & Creative Director, 2DogsCreative
AI Integration • Human-Centered Innovation • Creative Ops • Events • Rescue-Driven Impact
Oceanside, CA

I never set out to “work in AI.”
I set out to understand people — what motivates them, what overwhelms them, and what helps them grow. Everything I’ve done since then has stacked into the work I do now: designing human-first systems that make businesses run smarter, calmer, and more creatively than they thought possible.

Fitness Taught Me People

Before tech. Before events. Before operations.
I was a fitness coach — the kind who noticed the quiet person in the back, corrected form with care, and knew exactly when to push someone and when to back off.

It taught me how to:

• see the potential people can't always see in themselves

• motivate without pressure

• translate complex techniques into simple, doable steps

• build confidence through repetition, clarity, and trust
  
  

Those skills are now the foundation of the way I teach AI:
human-centered, emotionally intelligent, and grounded in real behaviour — not hype.

Hospitality & Events Taught Me Execution

I spent years in hospitality and corporate events, where everything is a deadline, everything is a deliverable, and everything is a team sport.

I learned:

• timelines, run-of-show, BEOs, and last-minute pivots

• vendor negotiations, budgeting, and compliance

• staffing, scheduling, travel management, and logistics

• inventory, prep lists, shipping, tracking, and post-event reconciliation
  
  

I eventually stepped into Director of Events, running full portfolios, scaling systems, and treating each event like a product:
designed, built, delivered, improved.

Operations Taught Me Structure

Running multi-location, high-volume venues taught me to create order out of chaos.
I built:

• SOPs

• QA gates

• communication cadences

• escalation pathways

• templates, playbooks, and systems that protected teams
  
  

This is where I learned how to scale experiences — and how to keep teams sane while doing it.

California Taught Me Reinvention

I made the move to Southern California with my two rescue dogs, Doug & Walter, and rebuilt my career through contract work across events, operations, hospitality, and creative brands.

In just a few months, I expanded my skillset in ways I couldn’t have planned but absolutely needed. I gained hands-on, real-world experience in:

• social media strategy and digital storytelling

• brand voice development, content rules, compliance, and community engagement

• building a multi-platform presence entirely from scratch

• transforming creative work into structured, revenue-generating systems
  
  

Those experiences became the spark that evolved into 2DogsCreative—a blend of creativity, operations, and human-centered innovation.

And Then AI Changed Everything

I’ve been working hands-on with advanced AI models for nearly two years — and fully immersed in applied AI since May 2025.

At 2DogsCreative, I help organizations adopt AI with:

• ethical, human-in-the-loop workflows

• prompt engineering + agent systems

• operational automation

• curriculum design + executive training

• research, strategy, and innovation support
  
  

My approach is simple:
AI should reduce overwhelm, not create it.
AI should amplify humans, not replace them.
AI should feel usable, safe, and empowering.

What I Actually Do

• Build full-stack AI workflows across ops, communication, sales, and customer success

• Coach executives and teams on confident, everyday AI use

• Create human-centered processes that scale without burning people out

• Turn messy workflows into calm, repeatable systems

• Integrate marketing, automation, and CRM frameworks

• Help organizations adopt AI ethically, responsibly, and with real clarity
  
  

Tools, Platforms & Ecosystem

GPT-series • Claude • Gemini • Grok • HubSpot • Canva AI • Google Workspace 

Asana • ClickUp • Cvent • Salesforce • Python (basic) • Vibe Code (Mid) 

Shopify • Auto DS • Amazon • Etsy • eBay • TikTok • Instagram • And More

Social Media Storyline & Brand Development • Workflow Automation •  Affiliate/Partner architecture

The Mission Behind the Work

A portion of all corporate projects funds my long-term goal:
a foster-based dog sanctuary in Oceanside supporting senior dogs, medical cases, trauma-recovering rescues, and fosters in crisis.

This is the heart of 2DogsCreative — using creativity and technology to create real impact.

Why People Usually Hire Me

Because I’m not traditional.
Because my experience is wide, deep, and human.
Because I blend fitness-coach intuition, hospitality calm, event-ops execution, tech-forward innovation, and genuine social impact.
Because I translate complexity into clarity — and overwhelm into confidence.
And because people can feel that I genuinely care about the success of their team.