To encourage chess as a hobby among students from primary schools to universities and colleges, especially students from Universiti Malaya.
To provide a platform for undergraduates from Malaysia and abroad, as well as school students from different states, to interact, connect, and foster closer relationships.
To promote the unique culture and heritage in Malaysia to the international participants, as well as those of each state or ethnic group to other locals.
To expose and train the committee members to organize and manage an internationally recognized project in a professional manner.