As describe on the "What?" page, the name of the tournament was pulled from a Dan Farrell creation from several years ago. He showed up at the Forest Hill Pinball Crawl with "ZEN is my FREN" can coolers and they were a huge hit. It only seemed right to create another batch of can coolers for this tournament, and they are being sold for $5 each. There are 5 colors available (as shown below), and all proceeds go to the Richmond SPCA. If you are interested, e-mail, text, call, or otherwise let me know!