2-F-1
邊界的游移

摘要

跨族群飲食間的混融，容易看出族群之間的文化影響，並發展出新的多樣性。1950年代滇緬邊區游擊部隊（亦稱泰緬／滇緬孤軍）撤臺，1960年代之後，泰緬邊境的孤軍後代以依親、僑生、難民、外籍配偶等身份來臺，帶來他們豐富多樣的飲食方式，與臺灣在地社會相互影響，形成「滇緬料理」的新飲食風格。本文探究臺灣「滇緬料理」的創發與媒體再現，及文化政策、現代消費文化對此種族裔飲食的影響，本文使用內容分析法、論述分析法、參與觀察法，文本來源以「聯合知識庫」為主，政府政策、官方網站為輔。本文研究發現為：（一）1990年後滇、緬、泰料理相關文章開始在報紙媒體中浮現，2000年後「滇緬料理」一詞開始出現，形塑成臺灣的一種新飲食風格。（二）「滇緬料理」一詞的象徵意義大於菜餚本體，象徵「因國共內戰南遷至緬甸、泰國，後輾轉來臺的雲南人（裔）帶來的移民飲食文化」，涵蓋了以「雲南」或「泰式」為主，及混合「雲南」和「泰式」的料理。（三）1990年代以降，此族裔文化特色以時尚風格的現代消費文化再現於報紙媒體。在文化創意產業為主導的發展下，桃園龍岡「魅力金三角商圈」呈現出異國情調、浪漫化的滇緬族裔文化，與以往大時代悲情的金三角形象有很大的不同，並以族裔飲食文化為主要發展產業。

關鍵字：滇緬料理、族裔經濟、文創產業、形象建構、消費文化

摘要

Under the context of the global pandemic, Quemoy lost a large number of international tourists and pulled out a marketing strategy called “Pseudo-Traveling-Abroad” (PTA) to attract young Taiwanese communities. Only domestic tourism has been available for most Taiwanese citizens since 2020, but why do people use PTA to market domestic tourism? This research provides an in-depth analysis on the perspectives of both young Taiwanese tourists and locals with the fieldwork in 2020, governmental documents, and online interviews conducted in 2022.

The essay follows the academic conversation of photography, performance, and imagination as the theoretical framework. The most attractive part for young tourists is not those well-planned spots, but the adventure in which they found their own stages to perform in front of the camera. The pictures are uploaded to Instagram, and the landscape is transformed as the background of the digital performance. On the other hand, the local community has been aware of the potential negative effects disguised under the narrative of PTA, which is potentially marginalizing Quemoy’s political and ideological position within national borders. Some local businesses have pulled out new marketing methods to defend the negative impacts brought by PTA. This case study enriches the existing discussion and highlights the importance of a systematic study of tourism in marginalized areas.

Key Words: performance, imagination, marginality, domestic tourism, Quemoy