Composition: The organization of elements in a design.

Negative Space: The space and shape created between two objects.

Gestalt: Gestalt principles or laws are rules that describe how the human eye perceives visual elements.

Harmony: When elements in an image look as though they belong together.

Unity: Unity = Harmony and can be achieved through proximity, repetition, continuation, color or by using any of the Gestalt principles. The whole must be predominant over the parts.

Variety: The image is organized, but each design is unique. Creating several designs that must relate to each other using variety in form, size, color, or other visual elements.

White Space: Negative space and white space are related. White space is the area left intentionally blank in a composition.

Techniques For Unity

Proximity: Unity through proximity unites separate elements and makes them look as if they belong together by placing them close together.

Repetition: Unity through repetition is when the artist repeats design elements to create harmony.

Continuation: Literally means “something continues.” The design carries the eye of the viewer through and around the picture.

Grid Layout: A series of vertical and horizontal lines on a page.