YouTube is trying to combat offensive comments that appear under videos by following in the footsteps of other social media companies and asking people before they post something that may be offensive: “Is this something you really want to share?”
The company is launching a new product feature that will warn people when they’re going to post a comment that it “may be offensive to others,” in order to give them “the option to reflect before posting,” according to a new blog post. The tool won’t actually stop people from posting said comment. Prompts won’t appear before every comment, but it will for ones that YouTube’s system deems offensive, which is based on content that’s been repeatedly reported. Once the prompt does appear, people can post the comment as they originally intended or use additional time to edit the comment.
For creators, the company is also rolling out better content filtering systems in YouTube Studio (the backend where creators manage their channel). The new filter will seek out inappropriate or hurtful comments that were automatically flagged and held for review, and remove them from the queue so people don’t have to read them. The new feature will roll out on Android first and in English before appearing elsewhere.
There’s no question that YouTube has a problem with hurtful comments on the site, but one of the bigger issues is hateful comments. Through automatic filtering, the company has removed over 46 times more daily hate speech comments.
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