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Our values
Anticipatory Mindset
We reject reactive marketing. Our ethos is built on anticipating technological shifts and consumer behavior changes, ensuring every strategy is future-proofed from day one.
Technological Integration
Our commitment to innovation is literal. We continuously integrate and build on emerging martech, treating the tech stack as the ultimate competitive asset.
Uncompromising Rigor
Every output, from a single creative asset to a global campaign architecture, undergoes rigorous stress-testing and analytical review to guarantee peak performance and impact.
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Our leadership view
"In 2017, after observing the fragmented landscape of digital media and the slow pace of corporate innovation, I founded Ballard. The goal was simple: to create a firm that could not only keep pace with technology but set the pace. We are the synthesis of high-level strategy and relentless technological execution, built to deliver market leadership, not just market presence."
— Lydia Chen · Founder & Chief Strategist
Our history
Our timeline of highlights in the firm's growth and commitment to scaling technology and expertise.
2017 - Inception and thesis
We reject reactive marketing. Our ethos is built on anticipating technological shifts and consumer behavior changes, ensuring every strategy is future-proofed from day one.
2019 - Framework formalisation
The launch of the proprietary 'Foresight Framework,' a core methodology for predictive campaign development, leading to rapid expansion in the B2B SaaS sector.
2021 - Global footprint
Strategic expansion with a new operational hub in London, allowing Ballard to better service international clients and run 24/7 campaign optimisation cycles.
2023 - Ballard Labs launched
Formalizing an in-house R&D unit dedicated solely to exploring and integrating emerging technologies, including Gen-AI tools for creative and media optimization.
2025 - Sector deep dive
Deepening expertise in specialised, high-regulation sectors like Sustainable Finance and Healthcare, demonstrating Ballard’s capacity for complex, high-stakes marketing.
Ready to engage with foresight?
Our most significant innovation is anticipating the needs of our clients. Begin a dialogue with our strategy team today.
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