Overview:

On the 8th of March 2025, 100% LAB Agency had the honor of collaborating with MTN to support the Geisha Leadership Barrier for Women in Corporate and Public Sectors event held at the Accra Conference Center. The event aimed to empower and support women in the corporate and public sectors by providing a platform for women leaders, entrepreneurs, and professionals to connect, learn, and grow.

Our main mission for the event was to create awareness around MTN’s exciting new products designed to foster empowerment, particularly for women in entrepreneurship. These products are tailored to offer tools and resources that women need to succeed and thrive in today’s fast-paced business world.

Key Objectives of the Event:

Brand Visibility & Awareness:
The event was designed to raise awareness about MTN’s new offerings, focused on assisting women in building and growing their businesses. Through strategic collaborations, we showcased MTN's commitment to fostering female entrepreneurship and empowering women across various sectors.

Networking & Learning:
The event brought together a dynamic group of women leaders, entrepreneurs, and professionals, creating a space for knowledge exchange, networking, and mentorship. By engaging in meaningful conversations, attendees were able to access valuable resources and insight into navigating the challenges of the business landscape.

Support for Women Entrepreneurs:
A significant highlight of the event was the focus on supporting women in entrepreneurship. From workshops to one-on-one consultations, the event provided various opportunities for women to gain knowledge about using digital tools, mobile services, and other MTN products to streamline their businesses.

Highlights of the Event:

Interactive Sessions & Workshops:
Throughout the day, attendees participated in insightful workshops and panel discussions led by industry experts. Topics ranged from digital tools for business success to leadership strategies and personal branding. These sessions equipped participants with practical strategies to overcome barriers and take their businesses to the next level.

Networking Opportunities:
The event fostered a supportive environment for women to connect with fellow professionals and entrepreneurs. Networking sessions enabled participants to discuss challenges, share experiences, and form meaningful partnerships.

Product Demonstrations by MTN:
MTN representatives showcased their new products and services, specifically designed to help women entrepreneurs manage their businesses more efficiently. Product demonstrations allowed participants to see firsthand how these services could benefit their day-to-day operations, from financial services to communication tools.

Empowerment through Engagement:
Throughout the event, participants had the chance to engage with keynote speakers, mentors, and industry leaders who shared their insights on overcoming challenges in both corporate and public sectors. These interactions inspired many women to pursue their entrepreneurial dreams with confidence and clarity.

Impact of the Event:

The partnership between MTN and 100% LAB proved to be a success, not only in raising awareness about MTN’s products but also in providing tangible value to the women who attended. By focusing on women’s leadership and entrepreneurship, the event succeeded in sparking new ideas, forming collaborations, and equipping women with tools that could help them succeed in their respective businesses and careers.

The event served as a powerful reminder of the importance of visibility in driving meaningful change. By connecting women with the right resources, tools, and networks, we are one step closer to achieving a more equitable and inclusive business world.

Acknowledgements:

A huge thank you to all the incredible women who attended and participated in the Geisha Leadership Barrier for Women in Corporate and Public Sectors event. Your presence and enthusiasm helped make the event a resounding success. We look forward to continuing this journey with you and supporting women in their entrepreneurial endeavors.

 We also want to extend our gratitude to MTN for trusting 100% LAB Agency to bring this vision to life. Together, we are making a difference.

Looking Ahead:

 The Geisha Leadership Barrier for Women in Corporate and Public Sectors event is just the beginning. As part of 100% LAB Agency’s commitment to driving meaningful change, we will continue to partner with organizations like MTN to create impactful opportunities for women and entrepreneurs in the future.