The challenge is easy to explain:
100 burpees every day for one year
WHY 100burpees?
Because:
-physically demanding challenges that also require discipline are striking and liked by many people
-the burpee is one of the most famous exercises in the world
The more the challenge is viewed, the more the message linked to it will spread.
Here is the message: you can contribute to save a life
WHY THIS MESSAGE?
Because:
-we are able to do it, but most of us did not know it
-we are usually unaware of how rich we are in this unequal world
WHY 4life?
Because:
-among the many charities that claim to save lives, not all of them are equally efficient: the ones that
focus on unattended problems
focus on easily solvable causes
focus on optimising efficiency
are the ones that, with little money, can save a life directly
-scientific research points out 4 at the top, those that optimally waylay easily solvable causes of death:
saving a life from malaria (Against Malaria Foundation and Malaria Consortium)
saving a life from deadly blindness (Hellen Keller Intl)
saving a life from easily treatable diseases (New Incentives)
How to save a life? Continue here.