Ventura County Celebrates Media Literacy!

Every Week is Media Literacy Week!

Media Literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate, create and participate.

from: CLM Lit Kit

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.

Alvin Toffler

New Resource!

Equity and Impact in Media Literacy Practice: Mapping the Field in the United States - research on how media literacy practitioners understand and prioritize equity in their media literacy educational practice.

Field Guide for Equitable Media Literacy Practice

Media Literacy Themes

Below, you will find links and information on five core media literacy themes.
Click on a theme to find out more and access resources, lessons for PK-12 students, and Professional Development for educators.

In media literacy, Access is defined as how, when, where, and how often people have access to the tools, technology, and digital skills necessary to thrive.

In media literacy, Analyzing media content is the process of asking questions about a piece of media in order to identify authorship, credibility, purpose, technique, context, and economics

In media literacy, Evaluating media content involves drawing one’s own meaning, judgment, and conclusions about media messages based on the information gathered during media access, thoughtful analysis, and self-reflective interpretation.

In media literacy, media Creation is a form of expression. It encompasses learning how to express ideas through media and communication tools and using that power to create media narratives beyond those that exist in mainstream media.


Act(ion) is the culmination of accessing, analyzing, and evaluating media messages.

Amazing Resources to Explore All Year Long!!

Educator Resources

Media Literacy Resources

Educator Resources

The annual U.S. Media Literacy Week is hosted by the National Association for Media Literacy Education (NAMLE). The mission is to highlight the power of media literacy education and its essential role in education all across the country. U.S. Media Literacy Week calls attention to media literacy education by bringing together hundreds of partners for events and activities around the country.

Follow on Twitter #MediaLitWk and @MediaLiteracyEd