5 Instagram Trends For Upgrading Your Marketing Game In 2021

Instagram is the fastest growing online community, and more than 500 million people use Instagram every day. It would make sense for internet marketers to tap into those billion monthly users and reach out to more customers with an effective Instagram marketing strategy. While a single strategy is not enough for your business, here are five useful Instagram marketing trends in 2021 to level up your Instagram marketing game.

Use Instagram Stories

On the surface, Instagram stories might not look all great and mighty. Also, they disappear after 24 hours. So how can Instagram stories help you to accomplish your goals? The answer is simple, utilizing all the features of Instagram stories. Since its launch in 2016, Instagram stories have received love and hate from its users. But according to Meltwater, about 86.6% of users use Instagram stories, and about 80% of fashion brands claim that Instagram stories had a significant impact on their brands. Also, if you are using influencer marketing with Instagram stories, there is a huge possibility that your brand’s value will skyrocket in only a few months, or even in some days.

Influencer Marketing

Instagram Influencers are people with a lot of followers. The unruled requirement for being an Instagram influencer is about 100k followers and a lot of engagement on the platform. While collaborating with an influencer, you have to make sure to streamline your needs and your Influencer fan base. By selecting the right type of influencer, and your geolocation, you can tap into a new kind of audience you never knew existed before. For example, a travel influencer will engage audiences who are interested in travel. By promoting a travel product through an Influencer, you can reach new customers and build new relationships with a specific audience type. With the right strategy and the right Instagram influencer, you can outgrow your business in 2021.

Instagram lives

Live-streaming is a popular subculture on video sharing platforms like Youtube, Twitch, and Facebook Live. In 2016, Instagram unveiled Instagram stories and Instagram live. In just two years, Instagram live skyrocketed, and millions of people started live-streaming with their smartphones. According to business insider, there has been an increase of 70% in overall Instagram-live video. This is more than enough for you to understand that live-streaming is a crucial part of any business on the internet. If you own a comic book store or a small sushi restaurant, then live-streaming your day-to-day life will bring more customers, and if you are good at entertaining people, you can tap into a new customer base as well.

In-App Shopping

Instagram is not only a photo-sharing app, but it has transformed into a shopping hub as well. It’s a shame that many brands are not using In-App Shopping even though it’s effortless and effective. By opting for a business account, you can add products to your posts and add more details to the product to lead viewers to buy it. Unlike paid advertisements, in-app shopping is flexible, and you can display your products however you like. You can use models who wear your clothes or jewelry to connect with your potential customers directly. With the right type of hashtags and content-rich posts, you can pursue your potential buyers without pitching a sales pitch. It is advised to use influencer marketing with In-App Shopping to maximize the profits without exceeding your marketing budget value for better results.

The rise of IGTV

Traditionally, Instagram users can upload videos up to 60 seconds but if you want to exceed that limitation, feel free to use Instagram’s long video format known as IGTV. In 2021, IGTV is making its way to become a significant competitor to video sharing platforms like TikTok, Dubsmash, Funimate, and more. With the latest update to add ads on IGTV videos, brands can capitalize on the feature and earn the same revenue as content creators earn on Youtube. If your business revolves around entertainment and fashion, then IGTV is the hottest trend for you in 2021. Additionally, users have the advantage to use video editing tools to make their videos stand out, and by implementing advertisement and polished videos, you can tap into a new market of buyers from around the world

Conclusion

2021 is the year for your Instagram game. By utilizing the full potential of Instagram features, you can stay ahead of your competition and level up you’re marketing without paying an excessive amount of money to self-proclaimed Instagram professionals. Regardless of the number of followers you have, any brand can tap into their niche-based audience using the Instagram app’s advanced marketing features. You can also use IGTV to upload full-length videos that capture your brand’s essence and bring out your creativity with Instagram video marketing.