The following pages are a few of my lectures for the Entrepreneurship and Marketing Departments at the University of Santo Tomas, College of Commerce and Business Administration. These lectures are intended for undergraduate students, thus the approach is to present concepts and their applications in the real world. In these lectures, general concepts are related to the Philippine business landscape. A difficulty in generating this material is the massive gap left by the international textbooks that only cover North American and European examples. Often times, I find presenting these international texts leaves students without application of concepts they can relate to. Hence, much of my material seeks to bridge the concept-application gap, such that students may hopefully begin to structure their perspectives of the business environment.

With each of the lectures, the reader should simply scroll to the slide, click on the slide, and use the cursor keys to progress through the presentation.