Benchmark: 1. 1 Analyze career paths in the visual arts. 

• 1.1.1 Explore visual communication careers which utilize graphic design. 

• 1.1.2 Compare the advantages and disadvantages of working independently and working for others within the field (including mass production vs. custom work). 

Benchmark: 1. 2 Demonstrate technical skills related to careers in the visual arts. 

• 1.2.1 Describe how changing technology is impacting the visual communications industry. 

• 1.2.2 Explore present and future uses of graphic design by looking at the present market and predicting trends (i.e. magazines, logos, hang tags, store signage, product and packaging design). 

• 1.2.3 Define common terminology and concepts in graphic design (i.e. scale drawing, thumbnail sketches, perspective, typography and branding). 

• 1.2.4 Explore the equipment, software and tools used in graphic design for electronic applications. 

• 1.2.5 Analyze how images can convey messages. 

• 1.2.6 Describe how graphic design is used in digital applications. 

• 1.2.7 Demonstrate the methods used to create a visual representation of ideas and messages (i.e. combining words, symbols and/or images). 

• 1.2.8 Identify the basics of composition. 

• 1.2.9 Identify and understand the design elements and principles. 

• 1.2.10 Analyze the effects of the design elements (e.g. Optical illusion and color theory). 

• 1.2.11 Compare and contrast 2-D and 3-D design. 

• 1.2.12 Analyze legal concerns that affect the design field such as copyright and trademark issues. 

• 1.2.13 Describe the fundamental design principles in graphic design. 

• 1.2.14 Evaluate the visual appeal of graphic designs within visual communications. 

• 1.2.15 Analyze the design process of graphic projects (from concept to finished product). 

• 1.2.16 Demonstrate design principles in a graphic design project. 

• 1.2.17 Demonstrate proper use of tools, software and equipment. 

• 1.2.18 Understand and demonstrate quality presentation skills. 

• 1.2.19 Create a portfolio of graphic design projects.