Lyft In LA was our group's marketing plan to increase Lyft's presence around the greater Los Angeles area. Taking advantage of the iconic sports and music scene of the area, we created a strategy that would effectively push towards our goal!

This is the first of this three part project. Our step into customer discovery helped us dive into the issue that our targeted demographic was facing when it came to using communication platforms for organization. 

The second part of our project consisted of further developing our idea into something more tangible. My initiative was to build upon our customer discovery and innovated ideas such as an AI implementation into chats (to eliminate unnecessary searching and organization of information) as well as creating business connections to monetize.  

For our final pitch, we decided to pivot away from a consolidated chatting platform and focus on business connections. We tell a story here about the communication issues affecting Maddie (Pictured), and build upon the idea that she's not the only one facing them. Building upon our revenue model and pivoting our value proposition was our main target within this presentation. Being the one to design all three slideshow presentations, it was great to use my skills to visualize potential user interfaces. 

Our project was focused on collaborating with a team to deliver a report which effectively analyzed Duffl’s Employee motivation, researching both quantitative and qualitative data from employees of different company rankings. We effectively compiled and structured data, analyzed trends, and determined solutions for issues seen within the organization.

Our team collaborated on a new and innovative partnership product, which merged two strong brands, Birkenstock and Kirkland, in order to take advantage of popular markets with loyal customers. We created innovative approaches to product development, marketing campaign strategies, and determined sales strategies.

In this short class activity, we quickly came up with ideas for a collaborative campaign for Carhartt. Our focus was on community collaborations, creating an emphasis on Carhartt's value of quality work.