DR. MOHAMAD MUHIDIN BIN PATAHOL WASLI

Dr. Mohamad Muhidin bin Patahol Wasli is a professional with a diverse background in education, media and export. As an Export Specialist for Tyson Foods Inc based in London, United Kingdom, he is tasked with expanding the company's reach into the Middle East and European markets, with a focus on halal beef exports.

Dr. Wasli holds a Ph.D. in Islamic and Media Education from the Institute of Education (IOE), University College London (UCL). He also holds a Master's and Bachelor's degree in Islamic Education from University Malaya. His background in teaching, combined with his experience in creative content creation for TV, set the stage for his Ph.D. research, which he completed in 2020.

Before joining Tyson Foods, Dr. Wasli was a creative writer, researcher, assistant producer, and supervising producer for Astro Oasis from 2010-2015. He was involved in the production of several popular reality TV shows, including Imam Muda, Pencetus Ummah, Ujibakat Akademi Fantasia, Misi 12, and Kapsul Kilauan Emas.

In his current role, Dr. Wasli is part of an export team responsible for achieving sales of 9,000 metric tonnes of US beef into Europe and the Middle East during the financial year 2023. He also conducts research and marketing activity to increase Tyson Foods' visibility in the Middle East and European Halal markets. With his unique combination of education, work experience, and understanding of the market, Dr. Wasli is a key part of Tyson Foods' efforts to consolidate and expand its exports to the Middle East and Europe.

Dr Mohamad Muhidin bin Patahol Wasli

Tyson Foods

Building 7, Chiswick Park, 566 Chiswick High Rd., London W4 5YG

Email: mohamad@tysoneurope.com