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About Me
About Me
Hello, I’m Kaffita Dewi, a passionate professional in Business Development with a strong foundation in Digital Business major and a proven track record in fostering strategic partnerships and driving growth. I am currently fresh graduate at Universitas Pendidikan Indonesia. With a strong passion for innovation and continuous learning, I have maintained an impressive GPA of 3.8, reflecting my dedication and curiosity in mastering the field.
Beyond academics, I actively participate in various extracurricular activities, business projects, and professional work experiences that have allowed me to cultivate essential skills such as leadership, teamwork, and effective communication. These engagements have not only enriched my academic journey but also broadened my perspective on problem-solving and project management.
Driven by a growth mindset, I embrace opportunities to learn, collaborate, and contribute, preparing myself to excel in both academic and professional endeavors.
CV_Kaffita Dewi Silaturahma-Business Development.pdfCV Kaffita Dewi
Tools
Project Manajement
Google Suite, Trello, Notion, Miro, Figma, Zoho, Microsoft Office 365, and Power Point
Business & Competitor Analysis
Kalodata, Tiktok Partner Center, SEMrush, Google Trends, Google Analytics
Frontend Developer
Visual Studio Code, Google Console, Postman
Collaboration
Microsoft Office 365, Google Workspace, Zoom, and Gather
Design and Prototyping
Canva and Figma
Marketing Automation
Meta Business Suite, Zoho
Skills
Hard Skills
Business Development, Business Analysis, Marketing Strategy, Copywriting.
Soft Skills
Problem Solving, Analytical, Team Work, Leadership, and Communication
Education
Indonesia University of Education - Tasikmalaya, Indonesia
Digital Business
GPA: 3.87/4.00
Additional Education
Course and Certification
Certiport IC3 GS6 level 1 (Digital Literacy Certification)
Kaffita Dewi_English Certificate B2.pdfB2 English Test - Testizer
certificate-of-completion_riset-dunia-digital.pdfMicromentor – (Digital Marketing Research Training)
Mapping and Canvassing Potential Leads Sertificate.pdfMyskill - (Mapping and Canvassing Potential Lead
Coursera
Coursera
Linkedin Learning
Linkedin Learning
Skillsoft
Skillsoft
Visecoach
Visecoach
Work Experience
PT Lico Media Agency
PT Lico Media Agency
Business Development
Conducted lead generation by building and compiling 1.000+ potential client listings within 1 month through market research and database sourcing for partnership outreach.
Executed outreach campaigns via WhatsApp and email blasting, initiating communication and nurturing potential clients for collaboration opportunities.
Successfully secured 20 brand partnerships in Beauty, FMCG, 3C and Fashion categories for TikTok Affiliate Campaigns within 1 month period.
•Initiated and facilitated 25+ business meetings with prospective clients within 1 month, presenting collaboration proposals and supporting early-stage partnership negotiations.
ORAMI by Sirclo
ORAMI by Sirclo
Business Development Intern
Conducted lead generation by sourcing potential client lists through LinkedIn, Instagram, and company websites; successfully identified and compiled 100 qualified leads within one week for partnership outreach .
Initiated and facilitated meetings with prospective clients via Google Meet, presenting tailored collaboration proposals and negotiating potential partnership terms.
Delivered brand presentations to clients and provided regular updates on partnership progress during internal weekly meetings to ensure alignment and strategy optimization.
PT Jatelindo Perkasa Abadi
PT Jatelindo Perkasa Abadi
Business Development Intern
Created presentation materials for new digital financial products, including Cicil Emas and Autodebet Pegadaian Digital, to support go-to-market strategy.
Analyzed 5 years of revenue data from Narobil using Excel Pivot Tables, categorized by LBR, tag, and product to uncover growth potential and optimization areas.
Supported product development for the Fello app by researching market trends and customer needs, and initiated the concept and development of Fello Box, an innovative NFC keychain product to simplify digital payments in Indonesia.
Mocomilk.co
Mocomilk.co
Business Owner
Successfully sold over 10,000 products as a business owner.
Generated total revenue of 300 million from product sales.
Established partnerships with over 50 resellers for product distribution.
Secured a total funding of 10 million.
Achieved marketing targets with a 70% increase in sales.
Minnova.id
Minnova.id
Founder (Business Development)
Founded and developed Minnova Oil Recycling Industry, a startup focused on recycling used cooking oil.
Successfully launched the Minnova app on the Playstore to facilitate the collection and recycling of UCO.
Reached the primary target market of cafes and restaurants in Tasikmalaya.
Established a partnership with Artha Metro Oil for processing used cooking oil into sustainable fuel.
Introduced an innovative solution for managing used cooking oil waste that supports SDGs.
Candle Couture
Candle Couture
Founder (Project Manager)
Organized and executed three successful workshops in collaboration with three different cafes, attracting a total of 70 enthusiastic participants.
Generated a revenue of 7.5 million from workshop activities, demonstrating effective monetization strategies.
Reached out to 10 potential partners to expand the workshop network, ensuring sustained growth and broader market presence.
⭐⭐⭐⭐⭐ Best of the Best Achievements
1st Winner KMI EXPO XV
1st Winner KMI EXPO XV
(Business Digital Category) 2024
(Business Digital Category) 2024
Organized by Kementerian Kebudayaan Riset dan Teknologi, in Halu Oleo University Kendari (Oct 2024)
I am honored to be recognized as the winner in the Digital Business category at the KMI Award 2024. This award is a testament to the hard work, creativity, and innovation that went into developing a business that not only stands out but also meets the evolving demands of the digital world. Competing against over 12,000 students from across Indonesia and 626 entrepreneurial teams, this victory represents both personal and team success.
KMI Expo XIV final stage of Program Pembinaan Mahasiswa Wirausaha (P2MW)
KMI Expo XIV final stage of Program Pembinaan Mahasiswa Wirausaha (P2MW)
Organized by Kementerian Kebudayaan Riset dan Tekhnologi (Bali, March 2023)
Organized by Kementerian Kebudayaan Riset dan Tekhnologi (Bali, March 2023)
Top 3 Global Student Entrepreneur
Top 3 Global Student Entrepreneur
Awards Competition (2023)
Awards Competition (2023)
Top 3 The EO Global Student Entrepreneur Awards Indonesia West Round (Jan 2023)
Achievements
1st Winner Digital Startup Competition (2024)
1st Winner Digital Startup Competition (2024)
2nd Winner Business Plan HIPMI PT.UMP
2nd Winner Business Plan HIPMI PT.UMP
Passed the university level PKM selection
Finalist Asia China India Youth Leadership Summit (2024)
Finalist Asia China India Youth Leadership Summit (2024)
Finalist Young Entrepreneur Challenge 2023 by University of Indonesia
Finalist Young Entrepreneur Challenge 2023 by University of Indonesia
Selected become The Top 500 Teams Entries From Indonesia
Selected become The Top 500 Teams Entries From Indonesia
Organizational Experience
Career Discovery
Career Discovery
(Project Manager)
(Project Manager)
Career Advancement and Innovation
Career Advancement and Innovation
(Researcher Staff)
(Researcher Staff)
Project/Study Case
XL Axiata - Xspark Program
XL Axiata - Xspark Program
Validated IoT adoption needs through customer interviews and data analysis using Google Forms.
Designed and presented Lean Canvas strategies using Miro and Canva to visualize actionable insights.
Proposed scalable IoT security solutions with tailored maintenance services for middle-income housing.
Vidio Market Positioning and Strategy Analysis (Researcher Team)
Vidio Market Positioning and Strategy Analysis (Researcher Team)
Analyzed market segmentation and targeting by identifying geographic, demographic, and psychographic profiles for Vidio’s key audience.
Developed and visualized Vidio’s value proposition and marketing strategies using frameworks like 4P Marketing Mix and Porter’s Five Forces.
Benchmarked Vidio against competitors to highlight advantages in pricing, content diversity, and live streaming capabilities, guiding strategic positioning in the market.
[Preliminary] Minnova's Team_Universitas Pendidikan Indonesia_BBS NBCC 2024.pdfStrategic Analysis for Enhancing Brand Image and Market Positioning of LABORÉ
Strategic Analysis for Enhancing Brand Image and Market Positioning of LABORÉ
Enhanced brand credibility by collaborating with dermatologists to create expert-endorsed campaigns, featuring testimonial videos and personalized virtual consultations.
Strengthened brand presence through influencer-led "Real Skin Stories" campaigns, leveraging authentic user experiences and engaging social media hashtags to build trust.
Elevated brand positioning via educational initiatives like "Skin Science Sessions," hosting interactive webinars and personalized skin analysis to highlight product innovation.
Enhancing the Minnova Customer Journey: Resolving Pain Points and Improving User Experience
Enhancing the Minnova Customer Journey: Resolving Pain Points and Improving User Experience
Boosted awareness through educational campaigns with infographics, videos, and events to tackle limited public knowledge and promote environmental awareness.
Enhanced consideration with interactive app features and testimonials to simplify processes, build trust, and reduce skepticism.
Streamlined purchase and service with real-time tracking and improved notifications to address communication gaps and ensure a smoother user experience.
Driving Strategic Growth: Excelling in Business Analysis, Benchmarking, and Campaign Success at Modesense
Driving Strategic Growth: Excelling in Business Analysis, Benchmarking, and Campaign Success at Modesense
Developing 25 content planners within 2 weeks to strategically align with business-related social trends and issues.
Analyzing social trends and pertinent issues in the realm of business to curate engaging content calendars.
Achieving campaign targets within 2 days, resulting in a 98% increase in overall reach.
Elevating Instagram profile visits by 3.3 thousand accounts through strategic content planning and engagement tactics.
Lets Connect!
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