UPLB Visual Brand Guide

I. LOGOTYPE 

A. The horizontal UPLB logotype (UP seal and text) must consistently be utilized to represent the university. 

Download the UPLB logotype here:

UPLB logotype (Maroon text)

UPLB logotype (White text)

B. The outline variant of the logotype is designated only for black-and-white production.

Download the outline logotype here

C. The Filipino version of the logotype is exclusively utilized for Filipino-themed design materials.

Download the Filipino logotype here:

UPLB Filipino logotype (Maroon text)

UPLB Filipino logotype (White text)

Download the Filipino outline logotype here

D. These versions of the UP seal must not be used: 

E. Colleges, institutes, departments, and offices with existing logos may use their respective unit logotype. The template is provided below:

For units with logos:

Logotype template for units with a logo (Colored text)

Logotype template for units with a logo (White text)

F. For units without logos:

Logotype template for units without a logo (Colored text)

Logotype template for units without a logo (White text)

Notes:

• Institutes, departments, and offices without logos may use their mother unit logo and reflect their name in a logotype. They may come up with their own, but this is not necessary. Divisions and other smaller units, especially labs and programs, etc., may not have their own logo.

• VC offices carry the UP seal with their office name. 

II. FONTS

A. Optima, Helvetica, and Avenir are the only fonts allowed for design materials. 

B. We can add effects on the fonts.  

C. Palatino is reserved solely for official documents such as memos and formal letters.

Download the UP fonts here

III. COLORS

A. UP Maroon, UP Green, and UP Gold are our main colors. 

Download the UP color codes here 

B. Colleges and units can also use the color palette of their official logo. 

C. Gradients are allowed if the core colors utilized are within the designated UP color palette. 

IV. OBLATION

A. If presented with a transparent background, the oblation icon provided by MPRO is the sole approved file. It must be utilized in its entirety, including its pedestal. 

Download the UP Oblation icon 

B. Avoid inappropriate application of the oblation icon. 

C. You can change the color of the oblation icon, provided it remains within UP's or a unit’s designated colors. 

D. The option to use a photograph of the oblation is allowed. You can also change its background if depicted as one holistic photo. Refer to the provided samples for guidance: