Gregg S. Lloren, PhD
Asst. Prof. of Cognitive Architecture

Dr. Gregg S. Lloren is an Assistant Professor of Cognitive Architecture at the College of Communication, Art, and Design, University of the Philippines Cebu. He holds a PhD in Architecture and an MSc by Research in Interdisciplinary Creative Practices from the University of Edinburgh, and a BA in Philosophy and Letters from San Beda University.

He teaches courses in new perspectives in the arts and communication, semiotics, advertising and public relations, film language and production, and media and cultural studies. His research brings together semiotics, cognitive studies, architecture, and the design and culture of digital media. His central research interest is focused on developing Unified Quantum Semiotics as a field-theoretic framework for examining how reality, through semiosis, takes shape across physical, cognitive, and cultural processes. 

He also explores emerging technologies, including artificial intelligence and virtual reality, through technophilosophy, schizoanalysis, cognitive architecture, digital pharmacology, and human–machine interaction. Across these areas, he examines how design shapes experience and futures flourishings.