Publication and Research Activity

Publications

• Sudheer, S., Maheswari, P., Othman, B., Kumar, M., Joseph, C. and Pareek, A., 2024. The Evolution of Brand Loyalty: Insights and Strategies for Contemporary Markets. Journal of Informatics Education and Research, 4(2). 

• Al-Abyadh, M.H.A., Muda, I., Mishra, B.S., Mohammad, A.J., Othman, B. and Chowdhury, A.R., 2024. The consequences of efficient communication on operational efficiency. International Journal of Electronic Finance, 13(3), pp.298-316. 

• Sharif, D.A., Abdullah, S.A., Othman, B.A. and Abdullah, Y.H., 2024. The Impact of Employee’s Income Grades on Tourism Demand:: An Exploratory Study About Employees Opinion to Their Demand of Tourism in Koya Technical Institute/Iraq. Polytechnic Journal of Humanities and Social Sciences, 5(1), pp.555-566. 

• Bayiz, L.A., The Influence Of Working Environment On Employees Performance: The Case of Koya Technical Institute In City Erbil/Iraq. 

• Cavaliere, L.P.L., Byloppilly, R., Khan, S.D., Othman, B.A., Muda, I. and Malhotra, R.K., 2024. Acceptance and effectiveness of Industry 4.0 internal and external organisational initiatives in Malaysian firms. International Journal of Management and Enterprise Development, 23(1), pp.1-25. 

•   Othman, B. A. (2013). The influence of technology acceptance model on behavioral intention to use Internet banking system (Doctoral dissertation, Universiti Teknologi Malaysia).

• Othman, B. A., Harun, A. B., & Nazeer, S. (2018). Issues and challenges faced by Malaysian umrah travel Agencies in providing excellent marketing mix services to umrah pilgrims. The Journal of Social Sciences Research, 611-618.

•  Othman, B., Harun, A., Rashid, W., Nazeer, S., Kassim, A., & Kadhim, K. (2019). The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia. Management Science Letters, 9(6), 865-876.

• Ping, L., Jing, X., Othman, B., Yuefei, F., Kadir, Z. B. A., & Ping, X. (2019). An intercultural management perspective of foreign student’s adaptation in Chinese universities: A case study of China Three Gorges University. Engineering, Technology & Applied Science Research, 9(2), 3971-3977.

Othman, B., Harun, A., Rashid, W., & Ali, R. (2019). The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia. Management Science Letters, 9(11), 1763-1772.

•  Shahbaz, M. S., Kazi, A. G., Othman, B., Javaid, M., Hussain, K., & Rasi, R. Z. R. M. (2019). Identification, assessment and mitigation of environment side risks for Malaysian manufacturing. Engineering, Technology & Applied Science Research, 9(1), 3851-3857.

• Othman, B. J., Al-Kake, F., Diah, M. L. M., Othman, B., Hussein, S., & Hasan, N. M. (2019). Impact of the foreign direct investment on the economy of the United Kingdom. International Journal of Psychosocial Rehabilitation, 23(02).

• Damit, D. H. D. A., Harun, A., Martin, D., Othman, B., & Ahmad, H. (2019). What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour. Management Science Letters, 9(12), 2029-2038.

• Sadq, Z. M., Othman, B., & Khorsheed, R. K. (2019). The impact of tourism marketing in enhancing competitive capabilities. African Journal of Hospitality, Tourism and Leisure, 8(5), 1-11.

• Huang, Z., Pei, X., Xi, J., Othman, B., Ali, S., & Lin, L. (2019). The Influence of Consumers' Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a CAB Model. Tekstilec, 62(3).

•  Ogiemwonyi, O., Harun, A. B., Othman, B. A., Ismael, A. D., & Ali, R. (2019). Key issues and challenges of green consumer in consuming green product an Insight from the emerging country: Malaysia. International Journal of Psychosocial Rehabilitation, 23(2), 514-528.

• Saupi, N. B., Harun, A., Ali, R., Ismael, D. A., & Othman, B. (2019). Umrah celebrity endorsement: Issues and revised pater model. International Journal of Psychosocial Rehabilitation, 23(2), 529-547.

•  Rashid, K. T. S., Ismael, D. A., Othman, B., & Ali, R. (2019). Dimensions of service quality and their effects on achieving competitive advantage: An exploratory study of banking organizations in Sulaimaniyah city-Iraq. International Journal of Psychosocial Rehabilitation, 23(2), 548-565.

• NawzadSabir, M., Othman, B., Kake, F. A., & Rashid, W. (2019). The influence of entrepreneurship characteristics on attitude towards knowledge commercialization. International Journal of Psychosocial Rehabilitation, 23(02).

• Ghaffarkadhim, K., Harun, A., Othman, B. A., & Raja, P. (2019). Hypermarkets in malaysia: Issues of expansion, distribution and corporate social responsibility. International Journal of Psychosocial Rehabilitation, 23(2), 659-670.

• Abdullah, R., Sadq, Z. M., Othman, B., & Faeq, D. T. (2019). Recycling Efficiency & Waste Minimization: Through Student's Behavior In the University of Leicester Campus. LAP LAMBERT Academic Publishing.

• Othman, B., Harun, A., Ismail, D. A., Sadq, Z. M., Ali, S., & Ramsey, T. S. (2019). Malaysian consumer behaviour towards internet banking: An application of technology acceptance model. International Journal of Psychosocial Rehabilitation, 23(2), 689-703.

• Al-Kake, F., Harun, A., Othman, B., & Hasan, N. M. (2019). The Effect of Corporate Governance on Firm’s Profitability: Evidence from London Stock EX-CHANGE. International Journal of Psychosocial Rehabilitation, 23(2), 727-742.

• Maghdid, R. S., Din, B. H., Hasan, H. A., & Othman, B. A. (2019). Negative impacts of revolutions: The cause of wars and crises. International Journal of Psychosocial Rehabilitation, 23(2), 772-788.

• Jing, X., Ping, L., Yanjiao, L., & Othman, B. (2019). The analysis of the pragmatic failures in body language based upon geert hofstede’s cultural dimensions. International Journal of Psychosocial Rehabilitation, 23(2), 816-833.

• Sabir, M. N., Rashid, W. N., Al-Kake, F., & Othman, B. (2019). Entrepreneurship characteristics and attitude towards knowledge commercialization: Evidence from Malaysia. International Journal of Psychosocial Rehabilitation, 23(02).

• Mokhtar, I. S., Abdullah, N. H., Salman, P. M., Ismael, D. A., & Othman, B. (2019). Organizational factors that affected training participation among academic staff based on training officers’ perception: A qualitative research at a Malaysian public university. International Journal of Psychosocial Rehabilitation, 23(2), 872-884.

• Saupi, N. B., Harun, A., Othman, B., Ali, R. A., & Ismael, D. A. (2019). Does generation y really care about celebrity in their purchase? The role of customer attitude as a mediator. International Journal of Psychosocial Rehabilitation, 23(2), 885-898.

• Othman, B. J., Al-Kake, F., Diah, M. L. M., Othman, B., & Hasan, N. M. (2019). This study examines the antecedents and the effects of knowledge management and information technology in the manufacturing industry. International Journal of Psychosocial Rehabilitation, 23(02).

•  Ahmad, B. S., Sadq, Z. M., Othman, B., & Saeed, V. S. (2019). The Impact of the Quality of Work Life on Organizational Intelligence. International Journal of Psychosocial Rehabilitation, 23(2), 931-946.

• Hasan, N., Omer, A. J., Othman, B., Perot, K. A., Majid, A. A., & Kareem, F. A. (2019). Macroeconomic determinates of stock price for industrial companies listed in istanbul stock exchange. International Journal of Psychosocial Rehabilitation, 23(2), 947-963.

• Mokhtar, I. S., Abdullah, N. H., Othman, B., Salman, P. M., & Ismael, D. A. (2019). Factor comparison for participation in training program: The view of training officer and academic staff at public University Malaysia. International Journal of Psychosocial Rehabilitation, 23(2), 1003-1019.

• Mokhtar, I. S., Abdullah, N. H., Ismael, D. A., Othman, B., & Ali, R. (2019). The Development of Training Participation Conceptual Framework among Academic Staff: A Qualitative Study based on Training Officers Perception at Malaysian Public Universities. International Journal of Psychosocial Rehabilitation, 23(3), 544-572.

•  Khatab, J. J., Esmaeel, E. S., & Othman, B. (2019). Dimensions of service marketing mix and its effects on customer satisfaction: a case study of international Kurdistan Bankin Erbil City-Iraq. TEST Engineering & Management, 4846, 4846-4855.

• Khatab, J. J., Esmaeel, E. S., & Othman, B. (2019). The influence of service quality on customer satisfaction: Evidence from public sector and private sector banks in kurdistan/iraq. International Journal of Advanced Science and Technology, 28(20), 865-872.

• Muslim, A., Harun, A., Ismael, D., & Othman, B. (2020). Social media experience, attitude and behavioral intention towards umrah package among generation X and Y. Management Science Letters, 10(1), 1-12.

• Harun, A., Mahmud, M., Othman, B., Ali, R., & Ismael, D. (2020). Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude. Management Science Letters, 10(1), 13-28.

• Sadq, Z., Othman, B., & Mohammed, H. (2020). Attitudes of managers in the Iraqi Kurdistan region private banks towards the impact of knowledge management on organizational effectiveness. Management Science Letters, 10(8), 1835-1842.

•  Hasan, K. K., Othman, B., Sadq, Z. (2021). The relationship between intellectual capital and organizational trust and its impact on achieving the requirements of entrepreneurship strategy (The case of Korek Telecom Company, Iraq). International Journal of Multicultural and Multireligious Understanding, 8(2), 130-146.

• Sadq, Z. M., Mohammed, H. O., Othman, B., & Saeed, V. S. (2020). Attitudes of Managers in the Knowledge Private University towards the impact of Human Capital in Achieving Competitive Advantages. TEST Engineering and Management, 82, 393-401.

• Sadq, Z. M., Khorsheed, R. K., Mohammed, H. O., & Othman, B. (2020). The Effect of Administrative Leadership on Achieving Business Success Strategies (The Case of Lebanese French University). International Journal of Advanced Science and Technology, 29(2), 3095-3102.

•  Ogiemwonyi, O., Harun, A., Othman, B., Ismael, D., Alam, M. N., & Hamawandy, N. M. (2020). Analyzing issues and challenges on environmentally supportive behaviour among Malaysian and Nigerian Consumers. Sci. Int.(Lahore), ISSN, 1013-5316.

•  Khorsheed, R. K., Othman, B., & Sadq, Z. M. (2020). The Impacts of Using Social Media Websites for Efficient Marketing. Journal of Xi'an University of Architecture & Technology, 12(3), 2221-2235.

•  Othman, B. A., Harun, A., De Almeida, N. M., & Sadq, Z. M. (2020). The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia. Journal of islamic marketing.

•  Shahbaz, M. S., Othman, B. A., Salman, P. M., Memon, D. A., & Rasi, R. Z. B. R. M. (2020). A proposed conceptual action plan for identification, assessment and mitigation of supply chain risks. International Journal of Advanced Operations Management, 12(1), 65-80.

• Ogiemwonyi, O., Harun, A. B., Alam, M. N., & Othman, B. A. (2020). Do we care about going green? Measuring the effect of green environmental awareness, green product value and environmental attitude on green culture. An insight from Nigeria. Environmental and Climate Technologies, 24(1), 254-274.

• Othman, B., Mustafa, H. A., Abdullah, K. M., & Sadq, Z. M. (2020). The Role of E-Governance in the Higher Education Sector to Enhance the Quality of Education and Human Resource Development in the Kurdistan Region. International Journal of Advanced Science and Technology, 29(8), 1488-1498.

•  Othman, B., Khatab, J. J., Esmaeel, E. S., Mustafa, H. A., & Sadq, Z. M. (2020). The Influence of Total Quality Management on Competitive Advantage towards Bank Organizations: Evidence from Erbil/Iraq. International Journal of Psychosocial Rehabilitation, 24(5), 3427-3439.

• Kadhim, K. G., Harun, A., Othman, B., Falah, F. S., & Alfarttoosi, A. (2020). The Effect of Corporate Social Responsibility Activities on Customer Satisfaction Towards Hypermarkets in Kuala Lumpur Malaysia. International Journal of Advanced Science and Technology, 29, 3974-3988.

•  Ahmad Naveed, Harun Amran, Usman Khizar Hafiz Muhammad, Othman Bestoon, Zulqarnain Muhammad (2020) The Effect of Electronic Word of Mouth Communication on Purchase Intention Moderate By Trust: A Case Online Consumer of Bahawalpur Pakistan. International Journal of Advanced Science and Technology,29, 4995-5008.

• Amran, H., Aini, K. M., Dzunnur, D., & Othman, B. A. (2020). Star rating factors for Umrah services: the perspectives of Umrah operators and consumers. International Journal of Religious Tourism and Pilgrimage, 8(4), 26-36.

• Khorsheed, R. K., Abdulla, D. F., Othman, B. A., Mohammed, H. O., & Sadq, Z. M. (2020). The Role of Services Marketing Mix 7P's on Achieving Competitive Advantages (The Case of Paitaxt Technical Institute in Kurdistan Region of Iraq). TEST Engineering and Management, 83, 15947-15971.

•  Abdullah, K. M., Mustafa, H. A., Othman, B., & Sadq, Z. M. (2020). The Impact of Information System on Improving Academic Staff Performance of Colleges and Institutes–a Case of Erbil Polytechnic University. Journal of Xi'an University of Architecture & Technology, 12(4), 292-304.

• Othman, B., Harun, A., Sadq, Z. M., Rashid, W. N., Abdullah, K. M., Mohammed, H. O., & Faeq, D. K. (2020). Effects of Service Marketing Mix on Umrah Customer Satisfaction: Empirical Study on Umrah Traveling Industry in Malaysia. TEST Engineering and Management, 83, 22895-22909.

• Ahmad Naveed, Harun Amran, Kamal Rashid Nian, Othman Bestoon, Muhammad Usman Khizer Hafiz, Khan Shumaila (2020) The Effect of e-WOM, Perceived Value, Trust on Online Consumer Behavioral Intention: Perspective of Consumer from Pakistan. International Journal of Psychosocial Rehabilitation.24, 7784-7796.

• Ssali Zanear Jabbar Rashid, Sourchi Shirzad Mohammed Mahdi Rafia, Othman Bestoon (2020). The role of universities and research centers in private sector developments of the Kurdistan Region of Iraq. Journal of Critical Reviews.17, 651- 661.

•  Kafcheh, P., Aref, K. F., Taher, A., & Othman, B. Factors Effective on Customer Loyalty in the Mobile Telecommunications Industry: A Comparative Study of Iran and Iraq. Journal of Critical Reviews.7, 635-650.

• Ssali, Z. J. R., Najmaldin, D. E., Agha, D. A., Mahdi, S. M., Sourchi, R., & Othman, B. Development obstacles of the Private sector in the Kurdistan Region of Iraq.

• Lin, L., Huang, Z., Othman, B., & Luo, Y. (2020). Let’s make it better: An updated model interpreting international student satisfaction in China based on PLS-SEM approach. Plos one, 15(7), e0233546.

•  Othman, B., Harun, A., Taha, M. Y., & Sadq, K. F. A. Z. M. (2020). The Relationship Between Umrah Service Quality Dimensions and Umrah Customer Loyalty: A Study on the Umrah Travelling Industry in Malaysia. Journal of Critical Reviews, 7(13), 2131-2142.

• Bestoon Othman, Dlshad Ahmed sharif, Jaafar Khatab Jawdat, Sabir Esmaeel Ezat (2019) The Impact of the Tourism Sector on Economic Development. Solid State Technology,63, 1224-1233.

• Jaafar Khatab Jawdat, Ahmed sharif Dlshad, Sabir Esmaeel Ezat, Bestoon Othman. (2020). The Importance and Impact of Tourism on the Economic Side and Environment. Solid State Technology, 63(1), 1215-1224.

•  Othman, B., He, W., Huang, Z., Taha, M. Y., Xi, J., & Ramsey, T. (2020). Integrating After Sale Service into the Traditional Marketing Mix Model. Their Effects on Service Value and Customer Retention towards Clothing Store Brands in China. Revista Argentina de Clínica Psicológica, 29(5), 19.

•  Xi, J., Koch, K., Othman, B., & Liu, P. (2020). Employees Perspectives of the Determinants of Corporate Culture in Western-based Multinational Corporations Operating in China. Revista Argentina de Clínica Psicológica, 29(5), 392.

• Othman, B., Weijun, H., Huang, Z., Xi, J., & Ramsey, T. (2020). Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China. Tekstilec, 63(4).

•  Mohammed, H. O., Aziz, A. I., Sadq, Z. M., & Othman, B. A. (2020). The Impact of Transformation Leadership on Employee’s Effectiveness (The Case of Ministry of Higher Education and Scientific Research, Kurdistan Regional Government, Iraq). International Journal of Multicultural and Multireligious Understanding, 7(11), 201-217.

• Jamal Ali, A. B., Ismail, F. B., Sharif, Z. M., Hamawandy, N. M., Abubakr, Z. A., Qader, K. S., & Othman, B. (2021). The organizational culture influence as a mediator between training development and employee performance in Iraqi Academic sector: University of Middle Technical. Journal of Contemporary Issues in Business and Government, 27(1), 1926-1961.

• Harouache, A., Chen, G. K., Sarpin, N. B., Hamawandy, N. M., Abubakr, Z. A., Othman, B., & Othman, J. (2021). The Mediation Effectiveness of Green Supply Chain Management Practices Toward Sustainable Development in Algerian Construction Industry. Journal of Contemporary Issues in Business and Government, 27(1), 1909-1925.

• Aziz, H. T., Hamawandy, N. M., Abubakr, Z. A., Jamil, D. A., & Othman, B. (2021). The Impact Of Taxation In Circular Economy/New Tax Thinking: The Case Study USA. Journal of Contemporary Issues in Business and Government, 27(1), 1895-1908.

•  Slim, A., Sarah, O., Kadhim, K., Ali, B., Hammood, A., & Othman, B. (2021). The effect of information technology business alignment factors on performance of SMEs. Management Science Letters, 11(3), 833-842.

•  Bestoon Othman, Pasar Abdulkareem Fendi, Salawati Mat Basir. (2021). Role of the United Nation Security Council in Resolving International Disputes. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(2), 269-278.

•  Khanal, R., Xi, J., Ali, S., & Othman, B. (2021). The effect of environmental justice on social sustainability: a case study of Budi Gandaki Hydropower in Nepal. Environmental Technology & Innovation, 22, 101539.

•  Faraj, K. M., Faeq, D. K., Othman, B. A., Sadq, Z. M., & Ali, B. J. (2021). The دور المسؤلية الاجتماعية في تعزيز الالتزام الوظيفي: دراسة تحليلية لاراء عينة من الموظفين في البنوك الحكومية في مدينه كوية. Polytechnic Journal of Humanities and Social Sciences, 2(1), 102-111.‎

•  Othman, B., He, W., Huang, Z., Xi, J., & Ramsey, T. (2021). The effects on service value and customer retention by integrating after sale service into the traditional marketing mix model of clothing store brands in China. Environmental Technology & Innovation, 23, 101784.

•  Bestoon Othman, He Weijun, Zhengwei Huang, Jing Xi (2021) The Effect of Service Marketing Mix Elements and Customer Retention Towards Clothing Store Brands in China. Industria Textila,72(4), 233-242.

•  Othman, B., Weijun, H., Huang, Z., Xi, J., & Ramsey, T. (2020). Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China. Tekstilec, 63(4).

•  Othman, B., & Harun, A. B. (2021). The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia. Technium Social Sciences Journal, 22, 553-618.

•  Othman, B., & Harun, A. B. (2021). The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia. Technium Social Sciences Journal, 22, 492-546.

•  Yas, H., Alsaud, A., Almaghrabi, H., Almaghrabi, A., & Othman, B. (2021). The effects of TQM practices on performance of organizations: A case of selected manufacturing industries in Saudi Arabia. Management Science Letters, 11(2), 503-510.

•   Kareem, A. M., Sidiq, P. F., Othman, B., & Sabir, M. N. (2021). The Effect Of Implementation Talent Management Practices On Sustainable Organizational Performance: Evidence From Kurdistan-Iraq. Review of International Geographical Education Online, 11(10), 2298-2309.

•  Farradia, Y., Muharam, H., & Bestoon Othman, S. (2021). An Analysis Of Intention To Do Ecotourism In The New Norm: A Comparative Structural Model Between Malaysia And Indonesia. NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal| NVEO, 3820-3830.

• Othman, B. (2021). The Influence of Corporate Social Responsibility on Brand Image, Corporate Reputation, and Employer Brand: Evidence from Kurdistan-Iraq. Webology (ISSN: 1735-188X), 18(1).

• Aziz, A. I., Mohammed, S. S., Muhammed, H. O., Sadq, Z. M., & Othman, B. A. (2021). The Gender-Biased Wording of Recruitment Advertisements in Iraq. UKH Journal of Social Sciences, 5(2).

•  G. Bansal, M. Saxena, S. S. Johar, B. A. Othman, S. S. Husain and D. Kapila, "An Effective Analysis of Cloud Related Platform using Big Data Approaches for Effective Implementation of High-Performance Computing through Structural Equation Modeling (SEM) Approach," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 151-155, doi: 10.1109/ICACITE53722.2022.9823718.

•  S. Johri, N. I. Qureshi, K. Mehta, B. Othman, S. Waghmare and B. Pant, "A Critical Significance of Using Machine Learning in Strengthening Financial Risk Management in Banking Firms," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 1933-1937, doi: 10.1109/ICACITE53722.2022.9823653.

• M. Mohseni, B. A. Othman, P. Raturi, A. B. Mishra, S. J. Priya and V. Saravanan, "The Role of Parallel Computing Towards Implementation of Enhanced and Effective Industrial Internet of Things (IOT) Through Manova Approach," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 160-164, doi: 10.1109/ICACITE53722.2022.9823698.

•   Faeq, D. K., Saeed, V. S. H., Ali, B. O., & Othman, B. A. (2022). دور التدوير الوظيفي في الحد من مظاهر الفساد الاداري: دراسة استطلاعية لآراء الموظفين في بانك كوية-قضاء كوية-محافظة أربيل-إقليم كردستان-العراق. Polytechnic Journal of Humanities and Social Sciences, 3(1), 54-64.‎

•  Maghdid, R. S., Othman, B. A., & Omer, A. K. (2022). From Crisis to Crisis Management; Causes and Impacts of Crises in the Public Sector. Polytechnic Journal of Humanities and Social Sciences, 3(1), 65-74.

• Harith Yas, Bestoon Othman, Aram Jawhar Mohammad, Salih Rasul Agala (2022). Investigating the role of leadership and organisational culture in fostering innovation. International Journal of Health Sciences, 6 (s5), 2316-2334. https://doi.org/10.53730/ijhs.v6nS5.9145

•   S. Mousa, G. Ramkumar, A. J. Mohamma, B. Othman, M. S. Narayana and B. Pant, "Financial Market Sentiment Prediction Technology and Application Based on Machine Learning Model," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 2279-2283, doi: 10.1109/ICACITE53722.2022.9823563.

•  J. Panduro-Ramirez, S. Khurana, B. Othman, M. Lourens, J. M. Ruiz-Salazar and H. A. Almashaqbeh, "Role of Integrated Artificial Intelligence for Knowledge Creation and Decision Making for Improving Firm Performance," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 2379-2383, doi: 10.1109/ICACITE53722.2022.9823858.

•  G. N. Mandala, D. Buddhi, M. Arumugam, S. Harbola, B. Othman and H. A. Almashaqbeh, "A Critical Review of Applications of Artificial Intelligence (AI) and its Powered Technologies in the Financial Industry," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 2362-2365, doi: 10.1109/ICACITE53722.2022.9823776.

•  V. Whig, B. Othman, A. Gehlot, M. A. Haque, S. Qamar and J. Singh, "An Empirical Analysis of Artificial Intelligence (AI) as a Growth Engine for the Healthcare Sector," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 2454-2457, doi: 10.1109/ICACITE53722.2022.9823607.

•  Ezat Sabir Esmaeel, Bestoon Othman, Soran K. Omer, Rekurd S. Maghdid, Yakaw Hamad Abbualla (2022), Traditional Marketing Mix helps Budget Hotel analyze Service Value and increase Customer Retention. Eurasian Chemical Communications.

• S. K. UmaMaheswaran, N. K. Munagala, D. Mishra, B. Othman, S. SINTHU and V. Tripathi, "The role of implementing Machine Learning approaches in enhancing the effectiveness of HealthCare service," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 1922-1926, doi: 10.1109/ICACITE53722.2022.9823656.

•  P. B, B. Othman, G. Trivedi, N. Manan, R. S. Pawar and D. P. Singh, "The Application of the Internet of Things (IoT) to establish a technologically advanced Industry 4.0 for long-term growth and development," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 1927-1932, doi: 10.1109/ICACITE53722.2022.9823481.

• A. Sridharan, B. A. Othman, S. K. Shukla, A. Tripathi, A. Pandey and K. Tongkachok, "The Emerging Role of Integrating Artificial Intelligence (Ai) in the Software Defined Network for Effective Traffic Prediction using Correlation Analysis," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 116-120, doi: 10.1109/ICACITE53722.2022.9823926.

•  Pei Xueke, Huang Zhengwei, Yang Yanni, Bestoon Othman (2022). Research on User Donation and Information Sharing In Textite Crowdfunding, Industria Textila Journal, 6,2022.

•  G. Ramkumar, B. Othman, B. Malviya, A. J. Mohamma, M. S. Narayana and D. Verma, "A Conceptual Analysis on the Impact of Machine Learning Towards on Digital Marketing Transformation," 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, pp. 2274-2278, doi: 10.1109/ICACITE53722.2022.9823651.

•  ur Rehman, F., Prokop, V., Othman, B.A., Javed, F. and Shiekh, S.I., 2022. How Social Advertising Affects the Buying Behavior of Malaysian Consumers? Testing the Moderating Effects of Gender and Education.

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