Publications

  • Hensman, G.H., and Samarasinghe, D.S.R. (2020). Can Sustainable Environmental Knowledge and attitude make a difference in Sri Lanka?, P. Pratheepkanth & N. Kengatharan (Eds.), Business insights: Finance, People and Environment (pp. 105-136). Chemamadu Poththakasaalai.

  • Thasika.Y., Hensman, G. H., and Kurunathan, D. (2019). “Patterns of Women Entrepreneurship: A Qualitative Study of Sri Lanka”. ICBM 2019, Monash University, Australia.

  • Hensman, G., H and Samarasinghe., R (2018). Perceived motivational factors of sustainable consumption behaviour: Future propositions’, RCBS 2018, Faculty of Business Studies, Vavuniya Campus.

  • Sivesan. S., and Hensman, G., H. (2017). Tourism and Economic Social Development in Jaffna District. Presented at 6th International Conference of Sabaragamuwa University of Sri Lanka, conducted by Sabaragamuwa University of SriLanka.

  • Kajanthy.S., and Hensman, G., H. (2017). Green Banking practices of public sector banks in Sri Lanka. Presented at Eighteen Annual sessions, conducted by Jaffna Science Association, SriLanka.

  • Hensman, G. H., and Kurunathan, D. (2017) ICC Code on advertising practices and Sri Lankan advertisements: Poster presentation, presented at International Conference of Contemporary Management – University of Jaffna.

  • Hensman, G. H., Shanmuganathan, K., Kurunathan, D., and Shanmugathas, S(2017). Exploring a model for Multi Media Messaging Services for special context” – the International Conference on Advanced Marketing , Vol. 1, 2017, pp.16-26.

  • Hensman, G. H., and Kumaradeepan .V (2015). “Impact of Philanthropic & Ethical Responsibility on Customer Satisfaction in State Commercial Banks in Jaffna District”. Paper presented IBFBT –India.

  • Hensman, G. H., and Kumaradeepan, V. (2015). Impact of Corporate Social Responsibility on Customer Satisfaction in state commercial banks in Jaffna District”- International Research Symposium, Rajarata University of SriLanka.

  • Kurunathan, D., and Hensman, G. H., (2014). “The Impact of Promotional Mix Elements on Brand Equity: Banking Sector in Jaffna Peninsula”, University of Jaffna. – Jaffna University International Conference.